Managing a creative marketing team responsible for executing brand and communication strategies.

* Responsibility for the marketing activities undertaken by the Moderna brand and its subsidiaries, in a holistic dimension* Creating, coordinating and implementing strategy for marketing communications of the Holding brands* Carrying out marketing positioning and brand reinforcement* Developing brand communications concepts and creative campaign concepts* Supervising content creation for marketing materials* Planning and supervising digital marketing strategies. Supervising… Show more * Responsibility for the marketing activities undertaken by the Moderna brand and its subsidiaries, in a holistic dimension* Creating, coordinating and implementing strategy for marketing communications of the Holding brands* Carrying out marketing positioning and brand reinforcement* Developing brand communications concepts and creative campaign concepts* Supervising content creation for marketing materials* Planning and supervising digital marketing strategies. Supervising and approving the activities undertaken by an external agency. Data analysis: costs, traffic, conversion rates.* Collaboration with sales department - optimization of marketing communications* Comparative analysis of media offers dedicated for the given campaign. Selection of subcontractors.* Contract negotiation and implementation, monitoring of invoices, budget management Show less

Creating content and performing QC for conversational AI machine learning according to Natural Language Processing rules and conventions.

Marketing strategy-based concept creation and development: communication platforms, key visual ideas, coherent creative advertisement campaigns.Working on brand CI and positioning strategy projects with a team of designers and Head of Strategy.Brand naming, product naming, taglines, slogans.Marketing research analysis. Marketing communication and brand strategy consulting.See more: www.whizbrand.com

Independent creative copywriting, done for the purpose of a wide variety of marketing communication techniques: ATL, BTL, web, interactive, motion, print, outdoor, digital.