Robert Keaveney Email & Phone Number

Washington D.C. Metro Area

• Develop and manage content for BizTech Magazine, website, blog programs, white papers, case studies, video, and event coverage.• Key member of high-performing, award-winning content marketing team dedicated to large enterprise IT client. • Pitch, write, and assign new content to align with client business objectives and needs of target audience.• Manage a large stable of freelance writers and budget.• Edit and search-optimize content for magazine and website.• Interface regularly with client to manage expectations and ensure on-time delivery of content assets.

Baltimore, Maryland Area

• Content strategist for a leading content-driven marketing firm • Developed and execute content strategy for clients in all industries, including technology, health care, finance, and business services• Wrote and edited white papers, eBooks, case studies, newsletters, blog posts, web content, press releases, and more• Sourced and managed freelance writers, editors, and designers• Analyzed key web metrics to inform editorial content and strategy

Baltimore, Maryland Area

• Managing editor of two monthly print publications focused on personal investing • Editor of Investment U, a daily e-newsletter and web site• Managed editorial processes, utilizing staff and freelance writers• Analyzed key web metrics and member feedback to inform editorial content and strategy• Ensured cohesion between marketing strategy and editorial content

Baltimore, Maryland Area

• Chief editor of Physicians Practice, a national healthcare business magazine, and PhysiciansPractice.com.• Directed editorial and design decisions for magazine, Web site, and e-newsletters.• Directed transition from a monthly print magazine to a Web-first publication with multiple daily content updates, a robust social media strategy, and several successful e-newsletters. • Oversaw editorial development on all special project work, including online reader tools, live event coverage, development of virtual trade shows, print supplements, online microsites, white papers, and more.• Employed search engine optimization and web metric analysis to understand audience traffic and engagement patterns to inform editorial decisions.• Led an editorial staff of four • Served as a public representative of Physicians Practice, acting as a liaison between the editorial department, executive team, advisory board members, sales representatives, advertisers, and other outside interests.• Wrote a column and blog.