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Senior level online business builder. Highly experienced first man in new territory. Strong track record in winning first accounts, developing marketing and sales strategy. Determining P&L and KPIs. I am also strong in recruitment and constructing initial teams. Experienced in mobile performance and display, desktop, affiliates, ad tech and display networks. Specialties: Publisher acquisition, publisher/supply management, publisher development, publisher monetisation, online customer acquisition, sales and acquisition strategy, key publisher management, business development, team management, team building, team development, CPI, CPC, CPM, rate negotiation, Publisher strategy, working internationally, mobile advertising.
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Senior Publisher ConsultantThirdpresenceLondon, Gb
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Senior ConsultantNinadata Jan 2024 - PresentHelsinki, FiWorking to bring the benefits of NinaData's Buying Intent Prediction solutions to an increasingly cookieless world. Talk to me to learn more about how using the right context and content can match the user journey. -
Senior Publisher ConsultantThirdpresence Feb 2023 - PresentHelsinki, Southern Finland, FiThirdPresence's programmatic marketplace combines demand from DSPs, Exchanges and other partners. My role is to grow ThirdPresence's publisher base, connecting selected partners with our branding demand, growing their monetisation potential. Working extensively with leading games studios, CTV publishers and many other web and app properties have helped extensivelty grow the reach for ThuirdPresence.
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OwnerLoritaur Limited Jan 2016 - PresentUmbrella company for my consultancy projects at Mobvista, Appreciate, Prohaska etc. Promoting effective digital sales and monetization. Specialist in mobile media, gaming, affiliate, publisher acquisition and management. -
Business Consultant - Fixed Term ContractRocketer Jun 2023 - Nov 2023London, London, GbConsulting with Rocketer to improve sales pipeline in paid search and social. Widen reach and implement best practices. This included work on content program, LinkedIn management, working with outside agencies, simplifying Hubsot,email marketing and Rocketer's Webinar program -
Cro EuropePapayamobile Inc. Oct 2017 - Feb 2023Managing Papaya's London office. Helping clients achieve more cost effective and successful advertising through Google, Facebook and our own proprietary network
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Non Executive DirectorMarketing Town Oct 2017 - Jun 2019London, England, GbBoard level advisor focusing on company positioning, recruitment, organisational structure and staff targets and training. Helped build out sales strategy. -
Business Development Director Europe (Contract)Mobvista. Sep 2016 - Oct 2017Singapore, SgLaunching Mobvista products in Europe & other markets. Looking to bring publishers and advertisers the benefits of our marriage of great interactive mobile advertising formats and data to create truly targeted audience contact opportunities. Find out more about ourNative advertising solutionsRewarded videoApplication offer wallsWorking with Mobvista can create new audience engagement opportunities and drive revenue and user acquisition. I look forward to speaking to you -
Head Of Sales Northern EuropeAppreciate (Triapodi) Apr 2016 - Sep 2016San Francisco, California, UsOpening up the Northern European market for AppreciateDSP, a leading mobile first self service DSP. Selling a SaaS performance based DSP into brands, app developers, ad agencies and more. -
Head Of Business DevelopmentS4M Aug 2015 - Mar 2016Paris, Ile-De-France, FrBuilding a new publisher/supplier network. Managing publisher and agency relationships. Representing S4M at exhibitions and conferences. -
Business Development DirectorPapayamobile Inc Jan 2014 - Jul 2015Beijing, Beijing, CnWorking for Papaya Mobile/Appflood as Business Development Director EMEA. Managing commercial relationships with both supply and demand partners. Rolling out our new programmatic and retargeting solutions whilst ensuring the continuing success of our CPI product. -
Business Development Director - EmeaMojiva Jun 2011 - Jan 2014Working as head of supply for Mojiva EMEA. This means both management of the current network and the building of new relationships across EMEA and further afield. Working with our partners we look to match our advertiser needs to their inventory in order to help effective monetize their inventory.We are also presently working to develop a premium news and sports channel and the Mojiva Tablet Network.
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Publishing DirectorMagnetise Media Jun 2010 - Jun 2011London, London, GbManaging the publisher division for leading lead generation and video advertising provider Magnetise Media. Working to acquire new traffic for the network and helping media owners get the best return from their assets. -
Head Of Web Acquisitions - ConsultantPlayphone Jul 2009 - Jun 2010San Jose, California, UsWorking as a consultant for premium mobile content provider PlayPhone, acquiring new subscribers through web channels. This involved SEO, starting and managing our affiliate program, running Facebook initiatives.Successfully managed to create a new acquisitions channel in a fast changing market. -
Head Of Publisher SalesTradedoubler Nov 2006 - Jul 2009Stockholm, Sweden, SeManaging the Publisher Sales and Network teams at TradeDoubler. Focusing on the recruitment and monetization of new partners and management of TraedeDoubler's media and campaigns network. This involved the developed of TradeDoubler's publisher recruitment strategy and the managing of relationships with affiliates such as Ipoints.co.uk, Telegraph.co.uk, Gaydar.com as well as lead generation providers such as Clash Media, Intela and international/cross border publishers such as ClickTine, QuaMedia as well as many others -
Publishing Sales ManagerDgm Jun 2006 - Nov 2006Worked to recruit new publishers and maximise share of voice with existing partners for the UK's original affiliate network.
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Business DevelopmentNet Communities Feb 2003 - Jun 2006Developed overall business opportunities for Net Communities, the UK's leading IT specific online ad network. Firstly with new advertisers, both at agency and client level. Secondly by expanding our available inventory by recruiting new relevant publishers.
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Business Development DirectorThe Research Group May 1999 - Jan 2003
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Group Advertisement ManagerTpd 1997 - 1999Brooklyn, Ohio, Us -
Advertising ManagerBtc 1995 - 1997Riyadh, Sa -
Advertising ManagerBrackland Publishing 1990 - 1992
Robert Kelly Skills
Robert Kelly Education Details
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Queen Mary University Of LondonGeography -
CiteManagement & Marketing
Frequently Asked Questions about Robert Kelly
What company does Robert Kelly work for?
Robert Kelly works for Thirdpresence
What is Robert Kelly's role at the current company?
Robert Kelly's current role is Senior Publisher Consultant.
What is Robert Kelly's email address?
Robert Kelly's email address is rj****@****ail.com
What is Robert Kelly's direct phone number?
Robert Kelly's direct phone number is +4479763*****
What schools did Robert Kelly attend?
Robert Kelly attended Queen Mary University Of London, Cite.
What skills is Robert Kelly known for?
Robert Kelly has skills like Digital Media, Online Advertising, Mobile Advertising, Ppc, Business Development, Online Marketing, Display Advertising, New Business Development, Customer Acquisition, Lead Generation, Digital Marketing, Publishing.
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