Develop Marketing and Business Plans for small and medium size business models.Develop strategic planning formats and aid in raising of capital financing

Developed a turnaround plan to enhance the client education needs and improve the delivery of that product. Successfully recruited highly qualified candidates to ensure growth. Worked with the interim CEO to recruit a new CEO and President for the Los Angeles Chapter. Participated in the development and implementation of a new strategic plan aimed at improving service for the chapter.

Responsible for an organization of over 400 associates. All sales and marketing functions with full P&L responsibility for Merchandising, Buying , Broadcast Sales, Internet Commerce,Inventory Management, Planning,Marketing, Branding and Company Retail Stores. I managed a team of nine direct reports in this enterprise.

In this position I was responsible for sales, margin, supply chain, TV broadcast, e-commerce, and all marketing functions. I was responsible for 7 direct reports and a workforce of 450. Sales generated of approximately 1 Billion in USD with an EBITDA of $100 million. This represents an increase in sales of 120% over the last 5 years and an EBITDA increase of over 175%. Major accomplishmentsDeveloped a direct marketing strategy to support viewership growth and increased sales per customer.Hired and developed a strong merchandising, marketing and planning team to support the top- line growth.Developed a new brand strategy that produced over 50 new proprietary merchandise brands that generate over 1 million in sales each.Produced a growth strategy for Beauty and Lifestyle brands that grew faster than company rate with the highest profits company wide.Developed a strong E-commerce strategy and team that continues to grow faster than the company Recruited and developed an exclusive contract with Ricarda M , Germany's number 1 TV sales personality

Responsible for all merchandising and marketing functions for a 383 multi-division retail chain located in the Southeastern U.S. I reported to the CEO. I managed 5 direct reports.Major AccomplishmentsDeveloped a small market combination grocery and general merchandise concept for tertiary markets. Very strong sales results were achieved and the test concept was approved for roll out.Developed a merchandising organization that supported 3 business formats.Developed a 100% paid co-op advertising program that produced a 27% sales increase.Idea Forest.com / JoAnn.

Responsible for merchandising, supply chain, customer service and order fulfillment for a start up e-commerce retail enterprise. Hired, trained and lead the operating workforce in developing 4 web-sites and assumed the management of the Joann's store website which merchandised over a 15000 active sku assortment.Major AccomplishmentsSelected and successfully recruited an experienced and well known buying team that was very well experienced in the industry.Participated in negotiating a successful bricks and clicks strategy with Joann fabric stores.Developed a merchandising assortment plan and promotional item strategy that achieved the top ranking for the Arts / Crafts space according to PC Data, a company that monitors web traffic.Achieved a higher average sales transaction than our bricks and mortar partner ($48 vs. $18 )

Executive in charge for a 13 store start up appliance and furniture chain generating $28 million in annual sales. Joined the company to turnaround and grow it out. Turnaround was achieved as the chain contributed more store profit through the first 6 months than the entire fiscal year of 1998. Direct reports were president of the finance division, vice president of merchandising/ marketing and the vice president of store operations. I reported to the chairman of the board.Major AccomplishmentsDeveloped a new marketing program that focused on customer acquisition and a retention reward program for customers that made all payments on a timely basis. Results generated an 18% sales increase and a margin rate improvement of 200 basis points.Raised additional working capital to implement turnaround.Developed and implemented a credit collection program that was a positive sales impact. The result was a lower loss ratio than Sears or MasterCard while issuing credit to the sub-prime market.Refined assortment and promotional program to improve inventory turnover. The turnover improved from 2.0 to 3.4 on an annual basis.

Responsible for all operating functions of a chain of 1300+ variety / arts and crafts stores. Sales volume achieved was $1.2 billion in retail sales and generated $ 350 million from the franchise and wholesale business. Prior to my appointment to President I served as Senior Vice president of Marketing and Merchandising. In that position I supervised two General Merchandise Managers and a buying staff of 60 people. Store Planning, Advertising, Marketing, Visual merchandising also reported to me.Major AccomplishmentsGenerated first sales increase in 5 years of a 5.9% increase.Reduced SKU base from 56,000 to 27,000 over a three year period.Restructured entire organization eliminating redundant cost.Consolidated distribution from 4 locations to 1 and improved service to stores.Reduced capital employed by $100 million in less than one year.Upgraded personnel in Distribution, Finance, Operations and Merchandising.Launched a new franchise concept successfully.Rolled out the Ben Franklin Craft magazine to a circulation of 350,000.Developed an Arts and Crafts weekly TV show that featured home decorating projects.

Responsible for all operating functions of a 22 store chain ($75 million sales volume) of office supply superstores primary focus was on merchandising, marketing and strategic development. I was promoted to president to develop an exit strategy for private investors. A sale was successfully consummated to the industry leader.Major AccomplishmentsParticipated and directed a turnaround strategy and growth plan that produced 15 new stores. Sales volume increased from$21.5 to $75 million and was achieving profit plan of 2.5 million.Hired and developed a highly effective team that produced high quality results in a highly leveraged company. Achieved a cash flow breakeven in 6 months.Developed a micro-market store format that provided a 21% comparable sales increase while reducing advertising costs by 50%.Produced the first color catalog in the office supply superstore industry. This became the standard for the entire industry.Sold company to a strategic investor.

I was responsible for sales, merchandising for$2.1 Billion sales revenue Catalog Showroom chain.

I developed a strategy for merchandising and marketing all hardlines with a sales volume of $1.2 billion annually. Managed the Hong Kong buying office. Supervised a staff of 120 with 6 direct reports.Major AccomplishmentsDeveloped merchandising concept for an upscale merchandising test strategy. The twelve stores that implemented the conversion all reached the top 20 sales revenue level in a chain with over 1000 stores.Accomplished a major turnaround from a loss of over $9 million to a profit of over $36 million in 15 months.

Responsible for sales and gross margin and inventory levels for 52 Target Stores in the Southwest Region. Merchandise lines were toys, sporting goods and seasonal. I had Sales responsibility of $150 million. AccomplishmentsEarned an outstanding performance review seven consecutive years