Designed and built a solution to allow sales to view availability (for the inventory and geography targets of their campaigns) across digital platforms by forecasting supply and then deducting demand (from campaigns that have an outstanding goal waiting to be delivered).Constructed sales material to explain what is meant by "efficient" sale of airtime and why efficient sale of airtime results in less inventory being used to deliver the same ratings.Conducted a study, and built statistical evidence to show the linear relationship between the volume of airtime that is traded efficiently, and the volume of additional inventory that becomes open for sale.Led the implementation of efficient selling, that resulted in realisation of approx 8% additional revenue that would not have otherwise been realised.Conducted a study of the competitive landscape, and translated how efficient sale of airtime can be translated to efficient promotional planning (and therefore an expected improved conversion rate, where a person who watches a promotion goes on to watch the event being promoted). Built workflows to illustrate how efficient promotional planning will be implemented, inclusive of how the relationship between multiple sponsors who share commercial tags (that immediately follow promotions for the events that they are collectively sponsoring) will be maintained.Introduced Business Process Modelling Notation (BPMN) as a methodology for communicating business process design.Invented a drop-frame formula for the Japanese market that resolved discrepancies (for long duration events) that were caused by the incumbent formula.Managed product implementation (from the vendor side) for the leading Australian Sport's network.Led comprehensive data migrations inclusive of: programmes, rights, play history, promotions, and material.Documented business process design (to be workflows) as a precursor to product delivery, for multiple Sales Organisations / Broadcasters across Asia Pacific.Technologies used: SQL, Java/GWT, Apache Tomcat, APIs: Google Ad Manager, Magnite, Xandr, Salesforce, Google Sheets, Big Query