Robert Krajewski Email and Phone Number
Professional with 17 years of experience in FMCG/CPG and OTC, specializing in sales, shopper marketing, marketing, and commercial excellence. Skilled in defining strategy and delivering execution in supervised markets, working across multiple teams, diverse cultures, and personality types. Consistently enhancing value propositions for organizations, customers, shoppers, and patients.Passionate about triathlon and an active lifestyle. Happy husband and proud father of two boys.
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Go To Market (G2M) Excellence Lead - EmeaBayer Jan 2024 - PresentBasel, Switzerland -
Commercial Excellence Manager Emea - Western EuropeBayer Jun 2021 - Mar 2024Basel, SwitzerlandResponsible for driving excellence across sales and trade marketing in EMEA Region. Country/Cluster coverage: Iberia, France, BeNeLux, DACH, Italy, UK/IRL, Scandinavia. Focus on following commercial areas:- Sales force effectiveness - Customer (incl. e-commerce) and channel segmentation - Sales incentive programs - Assortment standards (incl. distribution dev.) - Sales capabilities - Digital channels for remote interaction with customers- Net revenue managementBuilding strategic bridge regarding business priorities between Regional and Local organisations.
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Commercial Excellence Manager Emea - Eastern EuropeBayer Oct 2016 - May 2021Basel, SwitzerlandResponsible for driving excellence across sales, trade marketing and e-Commerce in EMEA Region. Country/Cluster coverage: CEE, ALPEA, RU/CIS/UA, Turkey.Focused on following commercial areas:- Sales force effectiveness (POS segmentation, In Store Picture of Success) - Customer and channel segmentation - Sales incentive programs - Assortment and merchandising standards (incl. distribution dev.) - NRM activation - Sales capabilities - Building and developing e-commerce fundamentals (capabilities, org. structure, goals setting)- Digital channels for remote interaction with customers
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Brand Manager PolandNivea Polska Jul 2015 - Sep 2016Poznan, Greater Poland District, PolandResponsible for marketing activation of NIVEA MEN brand in Poland.Building and developing consumer communication platform - Męski Niezbędnik. -
Brand Manager Lithuania, Latvia, EstoniaNivea Polska Apr 2014 - Jun 2015Poznan, Greater Poland District, PolandResponsible for marketing and shopper-marketing activation of NIVEA Skin Care categories (body lotions, face care, shaving) in Lithuania, Latvia and Estonia.
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Key Account ManagerNivea Polska Oct 2011 - Mar 2014Poznan, Greater Poland District, Poland
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Account Development Representative Modern TradeDanone Jul 2010 - Sep 2011Katowice, Silesian District, Poland -
Area Manager (For Procter&Gamble)Ms Services Sep 2007 - Jul 2010Wroclaw, Lower Silesian District, Poland
Robert Krajewski Education Details
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Brand Management
Frequently Asked Questions about Robert Krajewski
What company does Robert Krajewski work for?
Robert Krajewski works for Bayer
What is Robert Krajewski's role at the current company?
Robert Krajewski's current role is Commercial Excellence | Omnichannel | Capabilities Development | Leadership | Business Strategy | OTC | FMCG.
What schools did Robert Krajewski attend?
Robert Krajewski attended Wroclaw University Of Economics And Business, Marketing Week Mini Mba With Mark Ritson.
Who are Robert Krajewski's colleagues?
Robert Krajewski's colleagues are Iná Zuchelli De Góes, Wald De Bruyn, James Baskett, Nilesh Gujarathi, Jarrell Verzosa, Maria Salernitano, Ivàn Dario Carrillo.
Not the Robert Krajewski you were looking for?
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Robert Krajewski
Warsaw1o2.pl -
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1bertolinofoods.com -
Robert Krajewski
Warsaw Metropolitan Area
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