Robert L. Smith Email & Phone Number

Heartland Rehab Sales is an Independent Manufacturer's Rep Organization with 3 Representatives representing strategically compatible/non-competitive product lines with a primary focus on the Rehab Market segment.Currently, representing these Contracted product lines in IL, MO, KS, IA, NE and WI.Our primary focus is working closely with Rehab Providers and the Dealers/Distribution network that delivers products to the end-user based on the recommendation of various healthcare Providers including but not limited to PT,OT, MD, and Nursing Professionals.

• Worked closely with marketing to develop training program and support materials for the company’s entire product line.• Designed and implemented a comprehensive program for the introduction and roll out of an Electronic Video Microscope.• Formulated pricing strategies to distributors, end-users, OEM accounts and International businesses.• Recruited and trained a national network of independent manufacturer’s representatives.• Created a compensation plan to adequately compensate sales team.• Thoroughly trained distributor network for the distribution of a specialized product line resulting in the establishment of 22 distributors in an eight-month period.• Improved business relationships with key accounts within North America and facilitated an exclusive distribution agreement with the largest dental lab distributor in North America for the Electronic Video Microscope.

• Responsible for development and management of a sales team for this three-year-old "start up" packaging company.• Contribute to the overall strategic direction of the company through the management of key accounts.• Assist in both the management of existing suppliers and the development of new supplier relationships.• Doubled Sales Revenue to $2 million in revenue at 20% gross profit margin in first 18 months with Company.

Responsible for the overall financial performance of the operation, developed and implemented a strategic plan that annually produced a profit equal to or exceeding industry average. • Reorganized and managed a rental and service operation consistently exceeding profit expectations through the implementation of a new distribution strategy for a key rental product. Accelerated value realization of corporation through the growth of this rental operation.• Integrated distribution of all proprietary medical products with original rental and service operation producing double-digit revenue increases.• Negotiated the sale of the rental and service operation for approximately seven times EBITDA.• Reengineered and downsized company in response to sell off of $1.5 million of margin.• Successfully introduced three proprietary products into worldwide distribution between 1995 and 2001.

Assumed the management of seven rental and service operations, which had performed at a loss for the two previous years. Implemented a strict program involving financial accountability for the manager of each location resulting in a turnaround to profitability within 14 months. Have produced annual profit since 1994.• Improved the working relationship with an exclusive distributor responsible for service and rental of product in ten southern state area, which led to record sales in 1994. • Successfully negotiated profitable sale of Minneapolis operation to an existing dealer providing operating synergy within the market. Dealer continues to purchase products.• Completed the profitable sale of Atlanta/Birmingham operations to exclusive southern distributor for cash equivalent to four time’s net profit and agreement to purchase existing inventory for cash.

Supervised the activities of a national sales force with heavy emphasis on field support.• Developed a strategic plan to convert sales representation from independent manufacturer reps to direct sales reps in targeted U.S. markets dependent on population and sales volume.• Recruited and trained four regional managers and assisted them in the subsequent interviewing and hiring of direct sales representatives in select markets and independent reps in the remaining markets resulting in a national sales presence. • Managed double-digit sales increases and produced operating profit exceeding budget.

Mba, Management

Bachelor Of Science, Management

Associate Of Science, Business