Robert Lang Email & Phone Number

San Diego

• Oversee day-to-day operations.
• Design and create unique to market products.
• Manage and oversee all sales and marketing functions.
• Manage logistics and customer service.
• Direct web development and functionality.

CA

• Oversight of day to operations, collaborating with cross-functional team to deliver sales, marketing and creative services and meet budget objectives
• Interface with customers to set and manage project timelines, key deliverables, and quality products, tracking launch dates, critical milestones and core outcomes
• Management of all prototype, sales and product development samples
• Delivery of on-line launch of products across web, social media, e-mail marketing and Google Ad initiatives
• Coordination of multiple time zones, communicating production needs to Asian facilities and Hong Kong office
• Orchestration of specifications, product requirements, certifications and process procedures to secure on time delivery and product quality

CA

• Supervised all brand and product related functions, leading design teams to create brand names, product names, product and brand assets, and product designs
• Managed sales and marketing team to generate business, launch plans, and execute deliverables
• Led website creation and design for multiple products and markets including Grandura Golf, Indus Out Doors, and Aztek Racquet Sports
• Researched market trends, competitor products, and innovative strategies to drive new product initiatives
• Increased production and shipping efficiencies by 35% through system and procedure streamlining
• Created critical milestones, managed responsibilities for all projects, and held teams accountable

CA

• Managed all aspects of Hockey, Batted Ball, Stand Up Paddle, and Skateboard business
• Increased company’s hockey sales from less than $250K to over $12.5 million in three years
• Developed and led organization into new markets including batted ball, stand up paddle, skateboards, dog sled tubing, and curling broom shafts
• Enhanced customer based and created strategic and beneficial partnerships; oversaw customer service
• Project managed new product ideas and go to market initiatives
• Facilitated quality control and assisted in setting standards and processes based on feedback

CA

• Managed over 400 accounts, ensuring customers remained educated on aftermarket shaft opportunities and performance in comparison to competitor products
• Created and led Tour Concept program which helped grow company’s Certified Club Builder network and increased overall revenue by 18%

Carlsbad, California

• Responsible for creating new product ideas for woods, irons, wedges and putters; led iron design team which made Callaway Golf irons the number one selling irons in the world
• Successfully utilized market research to validate new ideas and potential success of new initiatives
• Created product descriptions and pertinent testing information to support performance claims and drive marketing efforts; participated as integral member of expert club testing team

• Oversaw qualifying and developing of new shafts for PGA, LPGA, and Senior PGA tour players
• Directed fitting of tour players into new shaft designs across all clubs

CA

• Coordinated relevant testing to quantify new concepts and designs; created concise build reports and testing procedures
• Developed instructions on how to build and test prototypes for optimal testing and feedback

Bs, Psychology, Minor Business

Activities and Societies: Played on NAIA National Championship Team in 1995

Associate Of Arts (Aa), Psychology

Activities and Societies: Was number one player on golf team during this time frame.

Golf Complex And Management, Golf Complex And Management