Robert Lang Email & Phone Number

San Diego

• Oversee day-to-day operations. • Design and create unique to market products.• Manage and oversee all sales and marketing functions.• Manage logistics and customer service. • Direct web development and functionality.

Ca

• Oversight of day to operations, collaborating with cross-functional team to deliver sales, marketing and creative services and meet budget objectives• Interface with customers to set and manage project timelines, key deliverables, and quality products, tracking launch dates, critical milestones and core outcomes• Management of all prototype, sales and product development samples• Delivery of on-line launch of products across web, social media, e-mail marketing and Google Ad initiatives• Coordination of multiple time zones, communicating production needs to Asian facilities and Hong Kong office • Orchestration of specifications, product requirements, certifications and process procedures to secure on time delivery and product quality

Ca

• Supervised all brand and product related functions, leading design teams to create brand names, product names, product and brand assets, and product designs• Managed sales and marketing team to generate business, launch plans, and execute deliverables• Led website creation and design for multiple products and markets including Grandura Golf, Indus Out Doors, and Aztek Racquet Sports• Researched market trends, competitor products, and innovative strategies to drive new product initiatives• Increased production and shipping efficiencies by 35% through system and procedure streamlining• Created critical milestones, managed responsibilities for all projects, and held teams accountable• Reduced resource costs by 15% through the implementation of company wide processes and procedures• Significantly increased customer base through excellence of service and targeted client generation, successfully increasing clientele by 75% year over year• Interfaced and negotiated with vendors on timelines, budgets, product details, and product costs • Integral member of executive team, issuing guidance for day to day operations, driving sales, marketing, design, research and development, and manufacturing functions• Governance of brand budgets, P&L management, and resource management; developed, recruited, managed and supervised marketing team

Ca

• Managed all aspects of Hockey, Batted Ball, Stand Up Paddle, and Skateboard business• Increased company’s hockey sales from less than $250K to over $12.5 million in three years• Developed and led organization into new markets including batted ball, stand up paddle, skateboards, dog sled tubing, and curling broom shafts• Enhanced customer based and created strategic and beneficial partnerships; oversaw customer service• Project managed new product ideas and go to market initiatives• Facilitated quality control and assisted in setting standards and processes based on feedback

Ca

• Managed over 400 accounts, ensuring customers remained educated on aftermarket shaft opportunities and performance in comparison to competitor products• Created and led Tour Concept program which helped grow company’s Certified Club Builder network and increased overall revenue by 18%

Carlsbad, California

• Responsible for creating new product ideas for woods, irons, wedges and putters; led iron design team which made Callaway Golf irons the number one selling irons in the world• Successfully utilized market research to validate new ideas and potential success of new initiatives• Created product descriptions and pertinent testing information to support performance claims and drive marketing efforts; participated as integral member of expert club testing team

• Oversaw qualifying and developing of new shafts for PGA, LPGA, and Senior PGA tour players• Directed fitting of tour players into new shaft designs across all clubs

Ca

• Coordinated relevant testing to quantify new concepts and designs; created concise build reports and testing procedures• Developed instructions on how to build and test prototypes for optimal testing and feedback

Bs, Psychology, Minor Business

Activities and Societies: Played on NAIA National Championship Team in 1995

Associate Of Arts (Aa), Psychology

Activities and Societies: Was number one player on golf team during this time frame.

Golf Complex And Management, Golf Complex And Management