Robert L.

Robert L. Email and Phone Number

E-Commerce & Digital Marketing @ PATH
Robert L.'s Location
Los Angeles, California, United States, United States
Robert L.'s Contact Details

Robert L. personal email

n/a

Robert L. phone numbers

About Robert L.

Digital marketing nerd. Highly creative and multitalented marketing strategist with extensive experience in digital marketing, account management, web design, social media, and team management. I am a fantastic wearer-of-many-hats and thrive in a fast paced work environment. Some call me an expert in the following: • SEO (search engine optimization)• Paid Search (Google ads, Bing, Social)• Ad Copy• Email Marketing (i.e. Klavio, Mailchimp, Salesforce, Constant Contact) • Photoshop & Illustrator• Content Marketing Strategy• E-commerce• Google Analytics & Reporting• Account/Project Management• Social Media (paid & organic)• Developing Marketing Strategies • Market Analysis & Reporting• Wordpress & Shopify• Web Design• HTML 5• CSS

Robert L.'s Current Company Details
PATH

Path

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E-Commerce & Digital Marketing
Robert L. Work Experience Details
  • Path
    Sr. Ecommerce Manager
    Path May 2023 - Present
    San Francisco Bay Area, Ca, Us
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  • Munchkin
    Ecommerce Marketing Manager
    Munchkin Aug 2020 - May 2023
    Van Nuys, Ca, Us
    • Plan and execute all SEM (paid search and paid social) - including setting ROAS goals, budgets, roadmap, optimizations, and sales goals.•Own the full lifecycle of email marketing - including setting email roadmap, A/B testing, segmentation, ideation, implementation, and optimization.• Define and execute e-commerce marketing strategy and integrated marketing campaigns aimed at consumer recruiting and retention, and increasing conversions based on data-driven analysis.• Partner with Marketing to identify avenues towards retail.com growth (e.g. Target and Walmart), share strategic objectives, and collectively grow business.• Manage marketing budget and financial planning for Munchkin.com—continuously monitor, analyze, and forecast sales performance to achieve revenue and profitability goals.• Plan and direct Digital Marketing Calendar in support of seasonal events, new product launches, promotions, and overall marketing initiatives driving traffic to Munchkin.com.
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  • Digital Dukes
    Co-Founder/Marketing Director
    Digital Dukes Sep 2016 - Oct 2021
    Chatsworth, Ca, Us
    We help you knock out your competition by giving you a competitive edge. We're the Micky Gold mill to your Rocky Balboa. Some of our specialties: • E-commerce management and development• Web Design• Email Marketing • SEO• SEM• Social Media (paid & organic)• Blogging
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  • David Lerner Ny
    Ecommerce/Digital Marketing Director (Division Of Jerry Leigh)
    David Lerner Ny Jun 2017 - Jun 2020
    Van Nuys, Ca, Us
    • Manage all site content including landing pages, products, and optimizations to improve conversion rate, site speed, and user experience.• Rebuilt company website and created new sales funnel; increasing conversion rates by 25% and revenue by 79% in the last 3 years.• Create high-performing, engaging and beautifully designed emails. Responsible for copy, design, and scheduling.• Developed and executed paid marketing strategy across search, social, and ​affiliates that drive cost-effective new customer growth.• Oversee external PR/digital agencies; ensuring deadlines and quality expectations are met.• Maintain digital marketing calendars and align creative assets • Established SEO strategy and improved organic traffic by 274% over the last 3 years• Analyze data to develop strategies and improve efficiency
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  • Jerry Leigh Of California
    Director Of Ecommerce
    Jerry Leigh Of California Jun 2017 - Jun 2020
    Van Nuys, Ca, Us
    • Built special project websites for Dickies, Sanrio (Megology), David Lerner, and AAW Uniforms.• Developed and managed B2B SEM campaigns to drive new wholesale business. • Setup and managed POS system for popups and trade shows.
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  • Stratosphere Marketing Solutions , Inc.
    V.P. Marketing
    Stratosphere Marketing Solutions , Inc. Aug 2014 - Jun 2017
    Irvine, California, Us
    • Managed team of 11 Account Managers, Writers, and Marketing Specialists.• Account Manager for top tier enterprise clients (~38 accounts).• Lead SEO strategy and implementation for local & national campaigns.• Manage search for a diverse book of business including insurance, finance, real estate, healthcare, and e-commerce.• Design, develop and execute company email campaigns via Mailchimp, Constant Contact, Salesforce, and Klaviyo• Draft and present proposals for prospecting clients.• Coordinate blog and social media content.• Restructured operations, improving efficiency by ~40% annually.
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  • Stratosphere Marketing Solutions , Inc.
    Lead Creative Project Manager
    Stratosphere Marketing Solutions , Inc. Jul 2013 - Aug 2014
    Irvine, California, Us
    • Designed and built over 80 WordPress and Shopify websites while implementing SEO best practice. Improving search rankings, traffic, and conversions.• Manage all operational aspects of a campaign including workflow, timelines, asset development and budget tracking.• Built company email campaigns and designed social media pages.
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  • Lamps Plus
    Marketing Coordinator
    Lamps Plus Jul 2012 - Jul 2013
    Los Angeles, Ca, Us
    • Assisted in the development of creative assets to be used in marketing campaigns• Manage, monitor and execute day-to-day social media campaigns across Twitter, Facebook, and YouTube.• Update website content & QA website/app for bugs and/or improvements.• Respond to all customer inquiries. • Design, develop, and schedule email campaigns.
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Robert L. Skills

Illustrator Microsoft Office Customer Service Microsoft Word Event Management Social Networking Powerpoint Social Media Social Media Marketing Marketing Strategy Html Microsoft Excel Event Planning Facebook Photoshop Marketing Search Engine Optimization Digital Marketing Content Marketing Sales Adobe Photoshop Wordpress Pay Per Click Shopify Account Management Klaviyo Adobe Illustrator Salesforce.com Search Engine Marketing Html5 Cascading Style Sheets Search Advertising Project Management Mailchimp Web Design Email Marketing Market Research Team Management E Commerce Graphic Design Search Marketing

Robert L. Education Details

  • California State University, Northridge
    California State University, Northridge
    Minor In Finance
  • Pierce College
    Pierce College
    General

Frequently Asked Questions about Robert L.

What company does Robert L. work for?

Robert L. works for Path

What is Robert L.'s role at the current company?

Robert L.'s current role is E-Commerce & Digital Marketing.

What is Robert L.'s email address?

Robert L.'s email address is ro****@****kin.com

What is Robert L.'s direct phone number?

Robert L.'s direct phone number is +181833*****

What schools did Robert L. attend?

Robert L. attended California State University, Northridge, Pierce College.

What skills is Robert L. known for?

Robert L. has skills like Illustrator, Microsoft Office, Customer Service, Microsoft Word, Event Management, Social Networking, Powerpoint, Social Media, Social Media Marketing, Marketing Strategy, Html, Microsoft Excel.

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