Ceo I Senior Partner
CurrentStrategic Management Consulting and The Trout Academy: * Pioneers in positioning and differentiation - key success factors* Proven ProfitMax® methodology & framework designed to help organizations build powerful & profitable world-class brands: • Customized approach using real brand information and data • Quantifiable, measurable and immediately actionable • Scientifically based brand driver modelling • Scorecard system unifying marketing… Show more Strategic Management Consulting and The Trout Academy: * Pioneers in positioning and differentiation - key success factors* Proven ProfitMax® methodology & framework designed to help organizations build powerful & profitable world-class brands: • Customized approach using real brand information and data • Quantifiable, measurable and immediately actionable • Scientifically based brand driver modelling • Scorecard system unifying marketing with business performance metrics • Embedding a brand driven culture* The Trout Academy • Customized company-specific strategic marketing training • Underpinned by the proven ProfitMax® methodology and framework Show less