Robert Lich
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Robert Lich Email & Phone Number

Strategic B2B Sales Leader & Trusted Advisor | Proven Closer & Sales Practitioner | New Business Development | Revenue Maximization | Complex Contract Negotiation at PurpleLab
Location: New York, New York, United States 8 work roles 1 school
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Role
Strategic B2B Sales Leader & Trusted Advisor | Proven Closer & Sales Practitioner | New Business Development | Revenue Maximization | Complex Contract Negotiation
Location
New York, New York, United States
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Robert Lich is listed as Strategic B2B Sales Leader & Trusted Advisor | Proven Closer & Sales Practitioner | New Business Development | Revenue Maximization | Complex Contract Negotiation at PurpleLab, a company with 6 employees, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Robert Lich.

Robert Lich previously worked as Advertising Solutions at Purplelab and Vice President, Account Director (National) at Nielsen. Robert Lich holds Bachelor Of Arts - Ba from Northwestern University.

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PurpleLab

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Profile bio

About Robert Lich

Offering an extensive B2B sales background, I am a proven closer, B2B sales practitioner, and trusted advisor. With experience in both sales leadership and individual contributor roles, I explore opportunities where I can exceed ambitious revenue targets and create new revenue streams while working to expand existing strategic partnerships.During my time at The Nielsen Company, I was a 4X Salesperson of the Year, 15X Client Partner of the Year, Sales Club Member Top 2%, and 12X Client Partner of the Month.As a highly-respected and strategic sales leader, I guide my teams to achieve and exceed ambitious revenue targets by clarifying the voice of the client, prioritizing their requirements, and removing challenges/hurdles - both internally and externally. Collaboratively, we strategize on the solutions that best fit within the client’s needs, presentation, negotiation, and closing the sale. Leveraging my influence as a credible and trusted advisor, I cultivate new client relationships while also expanding existing strategic partnerships with key stakeholders up to and including the C-Suite.Every advancement presented new challenges along with learning opportunities. Each time, our team focused on the client’s needs, found a solution, put it into action and persisted until the client saw a path toward growing their business. I have consistently earned promotions throughout my tenure including an atypical elevation from Local currency to National that includes Digital Advertising Sales. Financial targets are challenging when most syndicated products have been sold. I became a trusted advisor leading with consulting and working internally to be the client's #1 source for all data needs. As an individual, I was in the top 2% of sales revenue across all sales for 15 years and exceeded revenue targets every year by 10-20%.→ Areas of Expertise:New Business Development / Sales Operations / Relationship Building / Negotiating & Closing Deals / Customer Retention / Team Building / Prospecting / Sales Pipeline Development / Digital Sales / Advertising / Consultative Selling / Revenue Management / Performance Management / Budget & P&L Management / Product Development / Customer Portfolio Management / Strategic & Tactical Sales Planning / Upselling/Cross-Selling / Data Analytics & Insights / Marketing Research / Creative Problem Solving / Product Knowledge / Crisis ManagementRobert LichE: RobbLich@gmail.com

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Robert Lich's current company

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PurpleLab
Purplelab
Strategic B2B Sales Leader & Trusted Advisor | Proven Closer & Sales Practitioner | New Business Development | Revenue Maximization | Complex Contract Negotiation
paoli, pennsylvania, united states
Website
Employees
6
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8 roles · 27 years

Robert Lich work experience

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Advertising Solutions

Current

New York, New York, United States

Sep 2024 - Present

Vice President, Account Director (National)

New York, New York, United States

  • As Vice President, Account Director (National), my team and I served client NBC National Networks and their subsidiaries: NBC News, NBC Sports, NBC Ad Sales & Research, Telemundo, Entertainment Cable Networks, Comcast.
  • Key driver of $225M+ in revenue across NBC National Networks while surpassing budget goals by +10% and new incremental revenue targets by +20%.
  • Delivered a record-breaking $2M in new revenue by expanding constituents to generate new digital sales.
  • Realized $5.5M in incremental revenue by leveraging technical expertise and empowering strategic stakeholders within Comcast to help overcome major bottlenecks and champion final implementation of the Nielsen.
  • Created new revenue streams by leveraging collaborative relationships with internal colleagues across Data Science and Product Leadership to deliver innovative and custom high-value solutions that addressed key client.
  • Spearheaded account management for all advertising agencies (including holding companies) and political shops across the US
2018 - 2023 ~5 yrs

Vice President, Client Solutions (Local)

New York, New York, United States

Throughout my tenure at Nielsen, I have earned the following awards and distinctions: ✪ Sales Person of the Year (2015-2018)✪ Sales Club Member Top 2% Sales (2005-2019)✪ Client Partner of the Year (2007)✪ 12X Client Partner of the Month

2014 - 2018 ~4 yrs

Director Of Account Services / Sales Executive

New York, New York, United States

2012 - 2014 ~2 yrs

Senior Account Executive

Los Angeles, California, United States

2009 - 2012 ~3 yrs

Account Executive

Los Angeles, California, United States

2007 - 2009 ~2 yrs

Client Service Executive

Los Angeles, California, United States

2004 - 2007 ~3 yrs

Director Of Marketing, Research & Promotions; Senior Account Executive

Venture Technologies Group / World Television

Los Angeles, California, United States

In this role, I packaged, marketed, and sold advertising for ethnic broadcasters, with a focus on Central American viewers in the U.S.During my tenure, I generated unprecedented revenue growth by capturing $350K in new sales and created new client partnerships resulting in increased dollars for WTV as well as value added for new advertisers.

1999 - 2004 ~5 yrs
Team & coworkers

Colleagues at PurpleLab

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1 education record

Robert Lich education

FAQ

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What company does Robert Lich work for?

Robert Lich works for PurpleLab.

What is Robert Lich's role at PurpleLab?

Robert Lich is listed as Strategic B2B Sales Leader & Trusted Advisor | Proven Closer & Sales Practitioner | New Business Development | Revenue Maximization | Complex Contract Negotiation at PurpleLab.

Where is Robert Lich based?

Robert Lich is based in New York, New York, United States while working with PurpleLab.

What companies has Robert Lich worked for?

Robert Lich has worked for Purplelab, Nielsen, and Venture Technologies Group / World Television.

Who are Robert Lich's colleagues at PurpleLab?

Robert Lich's colleagues at PurpleLab include Anna Bengtson, Taylor Shuey, Laura Mesmer, Katrina Follmer, and Mewded Demissie.

How can I contact Robert Lich?

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What schools did Robert Lich attend?

Robert Lich holds Bachelor Of Arts - Ba from Northwestern University.

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