Robert Lyons Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Marketing Manager for Ireland's largest & most iconic Ice Cream brands including Magnum, Ben & Jerry's & HB.Focused on increasing penetration & building brand equity by delivering world class innovation funnel & marketing campaigns whilst managing delivery of business P&L ensuring sustainable growth.

Dublin, County Dublin, Ireland

Marketing Manager for leading foods brands such as Hellmann's, Knorr & the launch of disruptive new brands such as Graze (Healthy Snacking).Responsible for driving consistent, competitive, profitable & responsible growth across the dressings, savoury & snacking portfolio.

Dublin, Ireland

Created & executed the innovation funnel for Unilever Ireland foods business ensuring that Ireland's biggest food brands continue to delight consumers with world leading innovation that increased penetration, grew customer categories & deliver profitable growth for Unilever.

County Dublin, Ireland

• Managed and grew Unilever’s foods brands through brand-driven consumer activation's, brilliant implementation of NPD platforms & renovation of current product portfolio • Supported the development & implementation of plans for foods brands including full through the line activation. • Achieved brand share and profitable growth targets through creation & execution of brand & marketing plans. Translated these plans into market-implementation and customer plans. • Delivered market and customer knowledge driven input into innovation platform projects and brand planning. • Developed share-growth-oriented marketing & category plans that seized opportunities in product renovation, pricing strategy, competitor activities, customer/channel • Translated marketing & category plans into commercial opportunities • Managed marketing budget to ensure media mix used across all channels provides strong ROI • Project management of key projects from sign off to implementation such as NPD launches• Worked cross functionally on a daily basis with both internal and external stakeholders to achieve excellent execution of all plans across customer and consumer landscape.

Dublin

o Role was focused on growth of SuperValu brand in the Dublin region.o Developed, managed and executed, best in class, store marketing campaigns.o Supported and enhanced the brand commercial plan and drove overall strategy of the business. o Translated brand strategy into locally relevant marketing campaigns to drive engagement & footfall.o Developed CRM campaigns aimed at acquiring new customers & retaining and increasing existing customer spend.o Utilised consumer research to ensure the right customers are targeted in the right way to provide strongest ROI for business.o Managed external print, media, design and distribution agencieso Managed & planned local marketing budget to ensure best ROIo Minimised costs for the business whilst still achieving and exceeding stated goals.

Dublin

o Key part of team responsible for managing marketing communications for a national multiple chain.o Managed development of national marketing leaflets through all stages ensuring that 500,000 homes were contacted every 3 weeks.o Worked with trading and promotional team to determine marketing collateral requirements.o Design & execution of in store POS. o Production and execution media campaigns including television, radio, digital & printo Management of social media channels. o Created targeted local marketing campaigns designed to grow and protect the business at store level.

Various

o Manager in a number of stores which had weekly turnover in excess of €60k per week.o Consistently met sales targets. o Managed up to 25 staff daily. Motivated, delegated and supervised staff to enable the smooth operation of the store.o Prioritised tasks and problems that arose daily to maintain the smooth operational running of the store.o Analysed sales to find growth & profitability oops.o Handled all HR including recruitment, performance, grievances and conflict resolution.

Various

Various

Dublin

o Organised and managed PR events o Carried out in-depth market research into the car industry to analyse and provide strategic recommendations to senior management.o Managed physical & digital marketing collateral for the brand including website.

Diploma Of Education, Leadership & Management, Distinction

Diploma In Digital Marketing, Digital Marketing, 1:1

Higher Diploma In Marketing Practice, Marketing, 1:1

Bachelor’S Degree, Business/Commerce, Marketing, 2:1

Certificate In Business In Managing And Mentoring People, 1:1