Nuance Edge Subteam in collaboration with Wilson&Wilbur

- Conducted comprehensive market research and competitor analysis on SEO strategies, developing and deploying a zero-cost SEO strategy that doubled website traffic, keyword positions, and estimated traffic value.- Improved UX by designing and implementing a new A/B tested UX flow, leveraging heat map analysis to identify pain points and improve core web vitals, resulting in a 40% increase in user engagement and conversion rates.- Designed and developed customized, responsive, full-stack features tailored for B2B operations using Liquid, HTML, CSS, JS, and Shopify’s Ajax API.- Introduced and deployed policies and procedures for customer data analytics pipelines using MS Clarity, Google Analytics, and Semrush. Optimized digital marketing sales funnels and direct sales, resulting in a 4% increase in Customer LTV and 21% increase in AOV.- Automated processes related to operations by reducing manual order tracking and fulfillment times by 86% using Google App Scripts and pandas.- Developed and fine-tuned a semantic search algorithms for relevant SEO keywords to pinpoint target demographic audiences using numpy, sklearn, nltk, pandas.

– Founded and Led YRChess Association, registering as a federally recognized non-profit organization focused on fostering connections between all individuals while promoting inclusivity.– Created by-laws, constitution, as well as used various accounting software to track organization finances.– Recruited and organized teams of 25 individuals centered around various operational facets (Business Development, IT, Logistics, Operations).– Obtained thousands of dollars in sponsorships while supporting local businesses and advertising various chess clubs. – Hosted events with hundreds of attendees creating memorable and opportunities for individuals around the Greater Toronto Area.

– Worked as an intern for EasyMedia Canada, a full-service media & marketing company based in Toronto, Canada focused on connecting the Chinese Canadian community.– Created plugins for the website (run on Wordpress) using PHP as well as developing various programs used for web scraping public information used for first hand market research.– Actively participated in marketing business operations, going for on-site opportunities, learning & implementing various marketing strategies to broaden the reach of the business.

– Website Developer for Kempston Corporation, a supplier of carbide router bits and saw blades.– Utilized Java and Liquid to design a new, improved website through Shopify for the company to help generate over $250,000 in revenue in the years actively involved.