Robert Maccioli Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

- Product owner for new comparative rating insurance quote and sales platform- Responsible for working with stakeholders to gather and document requirements- Oversee design and provide guidance regarding user experience needs- Define requirements for development teams and address outstanding questions- Work across the companies of the American Family Insurance enterprise with both business and technical teams- Own and define the product backlog for ongoing and continued development

Boston, Massachusetts, United States

- Managed multiple consumer marketing programs to generate new business for Homesite- Drove design updates and oversaw SEO improvements to Homesite's website in order to make it more consumer friendly- Acted as the primary point of contact for partner carriers on a day to day basis- Created and managed project plans, maintain communication with internal and external stakeholders, and ensure business documentation is updated- Coordinated sales, system and product training for partners, as well as recommend ongoing improvements and program enhancements

Boston, Massachusetts

- Acted as the primary point of contact for partner carriers on a day to day basis- Build, maintain, and enhance partnerships by being service oriented and advocating internally on their behalf- Oversaw partner projects’ life cycles from initial concept to production implementation- Created and managed project plans, maintain communication with internal and external stakeholders, and ensure business documentation is updated- Coordinated sales, system and product training for partners, as well as recommend ongoing improvements and program enhancements

Greater Boston Area

- Managed Aggregator and Affiliate programs for multiple clients within insurance and retail verticals- Defined strategy and oversee implementation of campaign specific tactics- Served as main point of contact, as well as agency escalation contact, for client leads and vendor contacts within Aggregator and Affiliates- Responsible for vetting new technology and service vendors, as well as overseeing the vendor recruitment and services agreement processes- Managed SEO activities for multiple clients in chemical and education industries- Oversaw team responsible for day to day management of campaigns

Greater Boston Area

- Managed teams within Aggregators and Affiliates toward achieving online marketing goals for insurance and retail clients- Worked with client and internal teams to outline program and campaign specific goals- Served as day to day contact for client leads within Aggregators and Affiliates- Managed relationships on behalf of client and agency with various service and technology vendors, as well as insurance and retail focused publishers

Boston, Ma

- Managed a portfolio of clients that use DataXu DSP for programmatic display buys- Trained clients on using platform and optimizing to achieve business and campaign goals- Served as escalation point for client concerns and product enhancements to internal product management- Collaborated with internal teams to address client needs for product functionality and worked to prioritize new features and roadmap enhancements- Worked with sales team to increase client product adoption and budget allocation

Boston, Ma

- Managed a team of digital marketers towards defining and achieving online marketing goals for clients in healthcare, pharmaceutical, and online retail retailers- Responsible for working with clients and team, as well as other client agencies, in crafting and executing client strategies and tactics for SEO, Paid Search, Display, Local, and Mobile advertising- Main point of contact for client inquiries, as well as for vendor and client partner agencies relationships- Developed individual team members, through leadership, training, setting development goals, providing feedback, resulting in multiple team promotions- Responsible for renewal and upsell of iProspect services, including multi-channel contracts, increased commitments to iProspect, and expanded online footprints for clients

Boston, Ma

- Promoted to Account Team Leader, based on track record of achieving client defined objectives and pushing strategy as Search Marketing Specialist- Worked with Client Services Manager to ensure team achieved client goals and met client deadlines for our Fortune 500 online retailer- Reviewed client deliverables to ensure accuracy, completeness of analysis, ensure client objectives were being met

Boston, Ma

- Managed day to day relationship for multiple clients across SEO and Paid Search campaigns- Worked with client marketing contacts and other client agencies to define and execute on optimizations for digital media strategies- Worked on multiple Fortune 500 brands and in multiple industries, including pharmaceutical, retail, and fashion- Compiled and delivered weekly and monthly reporting for clients in various formats, including in Word, Excel, and Powerpoint- Responsible for conducting in-person and Web presentations on a wide range of subject matter, including account performance, SEO 101, writing optimized content, competitive analysis, and the future of search to client contacts up to VP-level- Mentored three junior employees new to iProspect, responsible for providing guidance as they joined the company and working with their managers to identify and address development needs

Burlington, Ma

- Supported four Account Managers and Account Executives at Demand Generation company specializing in outsourced inside sales for numerous clients ranging from Fortune 500 tech companies to SMB B2B clients- Gathered data from client sales reps and trained them on the BAO program- Outlined client offering, value proposition, and sale rep goals in order to compile a resource binder for the BAO Inside Sales Reps- Responsible for conducting quality control checks, through review of Inside Sales Rep meeting notes, conversations with client sales reps, and QC calls to prospects

Advertising, Marketing

Activities and Societies: Comprehensive 14 week evening course, designed for agency professionals with one-to-four years of experience..

Bs, Criminal Justice