Robert Macdiarmid Email & Phone Number

Google Marketing Platform SMEAssist colleagues of all levels with their use of Google Marketing ProductsGoogle Ads, Double Click, DV360, Search Ads 360, Google Analytics, Tag Manager, Campaign Manager, Data StudioSet up and maintenance of tagging and analytics for multiple clients in various verticalsAssist in setup, management and reporting for Facebook Ads, Google, Bing, Email, Display, and Remarketing. In house and coordinating with third party vendors.Assist in Lookr setup.Setup automated reporting from a variety of sources. Competitive researchTransform data with ETL tools.Automated reporting, Monthly, bi-weekly, Quarterly, Annually, and Ad hoc for both clients, senior management (external and internal) and variety of stakeholders with varying requirements and permissions.

Use Dynatrace/Keynote monitoring tools to diagnose website performance and improvements.Help troubleshoot errors and minimize negative impact to prospective customers and their experience.Run daily web analytic reports using SAP, Coremetrics, and SiteCatalystCreate Views from various data sources using SQL. SME for Tableau on Digital Analytics team.Monitor real-time website stability and order processing.Work as part of a team to handle BI intake requests. These vary in scope and requirements.Data mining and QA for tagging specs and website.Tag Management via Ensighten.

T-Mobile

Run daily web analytic reports.Monitor real-time website stability and order processing.Work as part of a team to handle BI intake requests. These vary in scope and requirements.Data mining and QA for tagging specs and website.

Microsoft

This position was transitioned from previous team at MS. Originally from Sept. '08.Managed monthly video revenue sharing reports.Became knowledge expert for MS video properties.PoC for internal and external customers for video usage on MSN properties.Worked as a team to handle analytic requests of data regarding the MSN property sites.Assisted in support of monthly to bi-monthly financial reporting for Xbox. Also reconciliation after on boarding new PKPNs. And troubleshooting issues in on boarding process.Assisted in monthly billing of Cashback program for Bing.Was PoC for customer support in billing related discrepancies.Was PoC for music usage reporting. Was part of team to decide best practices in music reporting.Dealt with UMG, WMG, EMI, ASCAP, and BMI among others.