Robert Macdonald

Robert Macdonald Email and Phone Number

Co-Founder, EVP Research and Analytics Services at Galahad. Automated customer personalization, powered by Galahad’s scalable recommender system. @
Robert Macdonald's Location
Portland, Oregon Metropolitan Area, United States
Robert Macdonald's Contact Details

Robert Macdonald work email

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About Robert Macdonald

As an innovative leader in B2B omni-channel marketing, I pioneered some of the earliest and most successful CRM lead cultivation programs in financial services, and developed partner marketing, broker channel and apply-online capabilities for a top-10 U.S. commercial real estate lender. I’ve advised Fortune 500 clients in financial services, travel, retail, industrial and non-profit on operationalizing advanced analytical insights to generate millions of dollars in economic value, and on multiple occasions these initiatives were highlighted by clients to their shareholders as differentiated competitive capabilities in their industries.I’m excited about the great opportunity we have to help businesses apply the power of the latest breakthrough artificial intelligence (AI) and learning systems to better optimize key areas in life and work. This involves harnessing AI to emulate the best of human decision-making so that it can be proactive and adapt to each person on a very individualized and personal basis. Ultimately we'll help provide people with their own highly intelligent, holistically capable virtual personal assistants that makes them better at the things that matter most to them.Specialties: marketing analytics, B2B, data-driven marketing, artificial intelligence, customer experience, profit-growth initiatives, market research, competitive analysis. Helping great clients achieve successful business outcomes.

Robert Macdonald's Current Company Details
GALAHAD Group Inc.

Galahad Group Inc.

Co-Founder, EVP Research and Analytics Services at Galahad. Automated customer personalization, powered by Galahad’s scalable recommender system.
Robert Macdonald Work Experience Details
  • Galahad Group Inc.
    Co-Founder, Evp Research And Analytical Services
    Galahad Group Inc. Apr 2017 - Present
    Portland, Oregon Area
    We help clients use AI to accelerate their customer personalization capabilities and their profit growth. We have worked with category leaders in: Financial Services, Healthcare, Retail, Manufacturing and Services. And we have partnerships with large and smaller business services firms who bring us in to work together with their clients.
  • Acxiom
    Research Director, Strategic Marketing - Corporate Marketing
    Acxiom Oct 2016 - Feb 2017
    Portland, Oregon Area
    Developed strategy and content for data-driven thought leadership corporate communications, working with team members in U.S. and London, and Acxiom agencies to produce and package the final results.
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  • Acxiom
    Senior Consultant – Client Engagement Manager
    Acxiom Nov 2008 - Sep 2016
    Portland, Oregon Area
    Managed and expanded client consulting relationships on a multi-year basis with category leading clients across industries including financial services, airlines, hospitality, retail and non-profit. Working collaboratively with clients and very capable analytical, digital and data teams, we helped clients achieve transformational profit growth.
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  • Quinetix Llc
    Principal And Vice President, Marketing Services
    Quinetix Llc Mar 2002 - Nov 2008
    Cleveland/Akron, Ohio Area
    Led client engagements in this emerging analytics firm which was acquired by Acxiom in 2008. Worked with seven of the top 15 banks, a top U.S. card issuer for SMB fleet companies and several of the largest payment service providers to the financial services industry. Directed team including research contractors that managed the complete overhaul of small business checking product lines for the U.S. arm of a global bank and for a top-10 bank. Launched search-engine optimization marketing for Quinetix that resulted in substantial new client relationships in financial services and communications.
  • Highlands Communications
    Principal
    Highlands Communications Jan 2001 - Feb 2002
    Cleveland/Akron, Ohio Area
    Founded this firm to provide custom marketing communications consulting services. Developed user features and interfaces for a custom CRM system under development by a start-up. Created content for multi-panel capabilities piece for capital markets and foreign exchange services for a major bank.
  • Keybank Real Estate Capital
    Senior Vice President And Manager – Key Commercial Mortgage (<$2Mm Loans)
    Keybank Real Estate Capital Oct 1998 - Dec 2000
    Cleveland/Akron, Ohio Area
    Member of senior management team of Key Commercial Real Estate, one of the top-10 commercial real estate lenders in U.S. Managed teams that originated, underwrote working with Credit Risk team and closed loans through multiple channels. Panelist in commercial mortgage securities conference on topic of online loan originations.
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  • Keybank Real Estate Capital
    Vice President / Marketing And E-Commerce Manager – Key Commercial Real Estate
    Keybank Real Estate Capital Sep 1996 - Sep 1998
    Cleveland/Akron, Ohio Area
    Provided marketing leadership during a period of rapid expansion into new markets, working with senior managers, KeyCorp’s agencies and other marketing partners. Outstanding loan balances tripled during this time to $7.5B. Created greatly increased awareness through advertising, with $250mm in new construction loans attributed to responses to ads in WSJ and trade magazines.Established Key as a leader in partnering for financing referrals with new Internet commercial real estate listing sites. Developed a micro site on key.com for Key Commercial Mortgage Pre-Qualifier enabling borrowers to estimate the potential loan amount, rate and terms, and roll that into an online application. This Pre-Qualifier was included in “Financial Innovations around the World” publication by Business Banking Board.
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  • Key Corporate & Commercial Bank
    Vice President / Marketing Manager – Key Commercial Banking
    Key Corporate & Commercial Bank Mar 1994 - Aug 1996
    Cleveland/Akron, Ohio Area
    Following a major merger, provided multi-channel marketing support for Key’s 450 commercial bankers from Maine to Alaska, working directly with the senior commercial bankers and marketing managers in states/regions, and with multiple agencies and providers. Presenter at national and regional direct marketing conferences.Successfully piloted then expanded nationally a multi-channel business prospect acquisition program and processes for these 450 commercial bankers. Set-up an outsourced CRM/fulfillment center to provide a cultivation stream of personalized communications to target prospects, with a feedback loop on the status and outcome. Conversion rates of 6% achieved through this process, with an expanded pool of warm prospects for each banker.
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  • Key Corporate & Commercial Bank
    Vice President / Business Marketing Manager
    Key Corporate & Commercial Bank Jan 1993 - Feb 1994
    Albany, New York Area
    Started up the business marketing function for KeyCorp, focusing on small and mid-size businesses in the bank’s markets, working directly with state commercial banking leaders and their marketing managers. Sponsored and contracted for focus groups sessions in four states with small, mid-size business owners and managers, with eye-opening results.Prior Experience - Regional/local sales and marketing management positions in banking - Seattle, WA
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Robert Macdonald Skills

Marketing Marketing Analytics Customer Segmentation Strategy Customer Relationship Management Direct Marketing B2b Marketing Digital Marketing Competitive Analysis Lead Generation Marketing Strategy

Robert Macdonald Education Details

  • St. Thomas College
    St. Thomas College
    Philosophy

Frequently Asked Questions about Robert Macdonald

What company does Robert Macdonald work for?

Robert Macdonald works for Galahad Group Inc.

What is Robert Macdonald's role at the current company?

Robert Macdonald's current role is Co-Founder, EVP Research and Analytics Services at Galahad. Automated customer personalization, powered by Galahad’s scalable recommender system..

What is Robert Macdonald's email address?

Robert Macdonald's email address is rm****@****dai.com

What is Robert Macdonald's direct phone number?

Robert Macdonald's direct phone number is +158539*****

What schools did Robert Macdonald attend?

Robert Macdonald attended St. Thomas College.

What skills is Robert Macdonald known for?

Robert Macdonald has skills like Marketing, Marketing Analytics, Customer Segmentation Strategy, Customer Relationship Management, Direct Marketing, B2b Marketing, Digital Marketing, Competitive Analysis, Lead Generation, Marketing Strategy.

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