Ever since childhood, I’ve been an avid communicator and a deep, curious thinker. These elements have thrusted me into a world of opportunity and quick-learning. I steadily learnt to lean in to my true passion; people. Understanding them and utilizing sharp intuition to provide value professionally is my top priority. With extensive experience supporting senior executives, I excel in streamlining administrative tasks, enhancing productivity, and managing high-profile relationships. My core expertise includes strategic partnerships, financial oversight, and advanced social media marketing strategies. Known for my exceptional organizational skills and ability to de-escalate challenges, I am committed to providing unparalleled support and contributing significantly to executive leadership success.
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Referral PartnerOko Strategy 2023 - PresentCanadaAt OKO Strategy, I excel as a referral partner overseeing strategic partnerships and spearheading lead generation initiatives to connect the firm with new clientele. My role involves cultivating valuable business relationships, driving growth through targeted outreach, and effectively communicating OKO Strategy's value propositions to prospective clients. -
Social Media InfluencerRobert Macfarlane Jan 2013 - PresentCanadaI have grown my personal brand following to over 98K+ followers on the Instagram platform. This has allowed me to branch out into different professional avenues and to partner and work with many companies in a multitude of industries such as Telus, Stefano Ricci, BMW and more. From social media marketing and influencing to PR partnerships and business consulting, this experience has helped me harness real life skills that have opened many professional doors for me.
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Sales And Marketing DirectorRise Mycology Jan 2022 - Sep 2024Vancouver, British Columbia, CanadaI manage wholesale and retail sales and distribution of mycological supplies, products, and materials at Rise. I connect our company with retail corporations, distributors, investors, and influencers in the mycology industry to drive sales growth. Additionally, I provide crucial support in administration and strategic partnerships.
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Executive Assistant & Project CoordinatorVrai Jan 2024 - Jun 2024Vancouver, British Columbia, Canada- Contracted for 6 months by the CEO to provide comprehensive executive support, resulting in a 20-hour/week time-savings through optimized scheduling.- Managed partnerships and contacts, such as Arthritis Society Canada and Ed Sheeran, ensuring seamless communication and fostering strong relationships to strengthen global presence.- Assisted in coordinating high-profile events such as the 2024 MET Gala, overseeing logistical details and VIP appointments.- Implemented efficient bookkeeping practices, maintaining financial records and supporting financial decision-making. -
Executive AssistantAughdem Recruitment 2020 - 2023Vancouver, British Columbia, CanadaExecutive assistant to the Principal:- Managed complex calendars and planned travel arrangements for the Principal, optimizing scheduling efficiency and ensuring timely execution of tasks. - Organized high-profile conferences, ensuring flawless execution and smooth logistics. - Acted as a liaison between internal teams and external stakeholders, fostering clear and effective communication channels and improving project turnaround times by 25%.- Led the recruitment process for 10+ internship roles within Aughdem, ensuring fairness while upholding the highest standards.- Designed and implemented structured onboarding processes for new hires and interns, ensuring smooth assimilation into the organization. -
Executive AssistantDominiquebossavy.Com Inc 2018 - 2019CanadaSocial Media Manager:- Strategically managed social media content creation, community engagement, and growth initiatives for the @dominiquebossavy Instagram account, achieving a substantial following of over 50,000 followers.- Developed and implemented content strategies to enhance brand visibility and engagement, utilizing analytics to optimize performance and reach.Executive Assistant:- Provided comprehensive executive support through proficient management of administrative tasks, ensuring seamless operations and efficiency.- Facilitated VIP clientele appointments, catering to esteemed individuals such as Michelle Pfeiffer and Lena Dunham, demonstrating exceptional discretion and professionalism.- Managed corporate purchasing processes, coordinated logistics for business operations, and executed miscellaneous tasks with meticulous attention to detail.- Acted as a key liaison for scheduling and communication, adeptly coordinating events and engagements with guests and agencies to uphold organizational standards and client satisfaction.
Robert Macfarlane Education Details
Frequently Asked Questions about Robert Macfarlane
What company does Robert Macfarlane work for?
Robert Macfarlane works for Oko Strategy
What is Robert Macfarlane's role at the current company?
Robert Macfarlane's current role is Entrepreneur & Connector.
What schools did Robert Macfarlane attend?
Robert Macfarlane attended Brainstation.
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