Robert Mackay Email & Phone Number

PMC Sports & Entertainment Marketing works with properties and brand marketers to develop strategic, fully-integrated marketing partnerships which drive client objectives related to brand equity and business development. Our approach focuses on the development of customized programming which leverages the strategic fit of property and brand, based on market segmentation, consumer insight and brand positioning. PMC Sports & Entertainment Marketing specializes in sports and entertainment partnership marketing and has acted as the Canadian Market Development Consultant for Major League Baseball. Partnership Marketing Consultants Ltd. is a consulting practice which helps brands and properties create strategic value through the development of partnership marketing agreements and programming. Partnership Marketing Consultants works with a wide range of properties including Canadian municipalities, community groups, NFP’s, cause-related and amateur sports organizations. Services provided by PMC Sports & Entertainment Marketing / Partnership Marketing Consultants Ltd. include:• Development of multi-platform, integrated marketing solutions• Strategic planning• Marketplace assessment• Property identification and valuation• Organization / resource assessment, staff development & training• Business development planning & preparation of sales presentation materials• Strategic property alignment assessment• Activation program development• Negotiation strategy / representation• Event planning and client retention program developmentSpecialties: Marketing Strategy, Brand Activation, Business Development, Sports Marketing, Strategic Planning & Analysis, Brand Development, Partnership Marketing, Negotiation, Property Valuation, Integrated Marketing, Client / Agency Relationship Management, Municipal Sponsorship.

Toronto, Ontario, Canada

Primary accountability for the development of strategic partnerships with industry-leading companies, educational institutions, industry associations, and other organizations. Mandate is to develop strategic, mutually-beneficial relationships. Areas of focus include:* Development and ongoing update of strategic development plan.* Lead development of fully-integrated, strategic properties and programs.* Outreach, collaboration, negotiation of agreements with sponsors and partners.* Actively participate as part of management team at The Ivey Academy.

Led revenue generation efforts on behalf of the Blue Jays and Rogers Centre by building fully-integrated, strategic marketing partnerships with industry-leading companies and global brands across virtually all product and service categories.