Senior-level sales and business development professional, possessing extensive experience and a proven track record of consistently demonstrating an ability to identify and cultivate opportunities that drive revenue growth. Leverages expertise across multiple industry sectors and combined knowledge of business operations, consultative sales strategies, marketing, sales planning and execution, and innovative processes to ensure client deliverables. Adept in sales team guidance, project management, and professional services with expertise in market analysis, and needs assessments. Positioned to add value when utilizing cross-functional teams, collaborative leadership techniques, and aligning with C-level decision-makers to navigate complex landscapes and targeted outcomes.Examples of a collaborative, highly innovative executive adding value: Revenue Solutions: Piloted sales initiative for emerging cable networks, achieving 100% of annualgoals despite economic challenges by securing new clients and maintaining relationships in a competitive market. Sales Pipeline Development (Start-Up): Joined a startup media firm, collaborating with firms like AlRoker Entertainment, Discovery and NBC Universal on branded content and facilitated an initial business pipeline for sales growth. Industry Diversification: Managed a sales budget of more than $15M, increasing sales by 66% and 84% in consecutive years, achieving over $20M in revenues each year across telecommunications,broadcast media, pharmaceuticals, healthcare/medical, nonprofit, manufacturing, and personal care.AREAS OF EXPERTISEAccount Management, Business Development, Marketing Campaigns, Business Strategies, Market Analysis, B2B, Written/Verbal Communication, Contract Management, Cross-Functional Teams, Sales Pipeline Development, B2C, Customer Relationship Development, Contract Negotiations, Client Relations & Retention, Solutions Delivery, CRM, Enterprise Solutions, Product/Brand Promotion, Process Improvement, Project Management, Sales Management, Strategic Alliances, Emerging Products, C‑Level Relationships, Training/ Mentoring, Lead Generation, Multimedia, Advertising, Branding, Sales, Media Buy Consulting, Business Intelligence, Corporate Partnerships, Promotions, Proposals, Publications, Presentations, Sales Plan Design/Execution, Contract/Pricing Negotiation, Market Growth. Partnership DevelopmentReach me at: rtmaffei@gmail.com