Robert Maffei Email & Phone Number

Larchmont, Ny, Us

Larchmont Ny

Best Version MediaLaunched a new magazine in Mamaroneck, NY as Associate Publisher with Best Version Media,securing funding through community engagement while managing all sales and content whiletargeting profit goals.Publisher / Business Development Independent Contractor (Jun 2023 - Present) Operates as an LLC contractor in a hybrid role to secure sponsors and assemble content monthly into a combined Sales & Distribution function; leads the launch of a new magazine as Associate Publisher, engaging community partners and small business owners while managing all aspects of sales, content, and distribution.Key Skills: Market Growth, Media Sales, Product Development, Sales/Business Development

The consultancy provides specialized, successful services for media companies and direct response marketers, focusing on branded entertainment to deliver strategic and innovative results.Sales/Account Manager (Mar 2020 - May 2023)Cultivated and expanded relationships with major agencies such as ICON Media Direct, MMSI, Havas Edge, Direct Avenue, Horizon, Media Design Group, BroadBeam Media, Creative Direct Response, Tower Media, Media Culture, Icon International, Tatari, and Group M Direct. Managed ad sales for Military History Channel, Lifetime Real Women, and History en Español, as well as steaming video opportunities on various properties. . Oversaw advertising revenue exceeding $10M for Lifetime Real Women, Military History Channel, and Positiv.Key Skills: Strategic Relationship Development, Account Management, Advertising Sales, Revenue Growth

FETVAn American cable and satellite television network owned by the Family Broadcasting Corporation.Oversight of sales initiatives in the direct response marketplace, achieving engagement with media buying agencies nationwide, generating $12M+ in sales while securing rate increases of up to 50%. Established and nurtured partnerships with multiple agencies across general and direct responsemarketplaces, including Lockard & Wechsler, Bluewater Media, and others, totaling over twenty firms.Key Skills: Marketplace Response Sales, Incremental Sales, B2B/B2C Alliances, National Media Agencies

Greater New York City Area

An independent multi-media company engaged in the development, production, distribution, advertiser sales, and media sponsorship of programming across a diverse spectrum of mediaplatforms. Managed representation of diverse national video and digital platforms, along with out-of-home andbranded entertainment opportunities, to the media buying community.Key Skills: Product Presentations, Target Market Sales, Media Buy Consulting

An American digital cable television network that features primarily westerns (HQ in Indian Land, SC)Managed a sales budget of more than $15M, increasing sales by 66% and 84% in consecutive years, achieving over $20M in revenues each year in multiple industries including telecommunications, broadcast media, pharmaceuticals, healthcare/medical, nonprofit, manufacturing, and personal care. Sold INSP to national media buying agencies, enhancing presence in general and direct responsemarketplaces. Developed key relationships with major agencies and advanced revenue for high-profile accounts,including Gilead Sciences, Fox Films, Vonage, Carmex, Laser Spine Institute, Eisai Inc., MobergPharmaceuticals, Fox Films, Sanofi Aventis, American Red Cross, Astra Zeneca, SCA Tena, GeorgiaPacific, McCormick, and Reckitt Benckiser.Key Skills: Budget Management, Client Engagement, Double-Digit Revenue Growth, Consultative Selling

Produces, packages, and distributes content for the sports, enthusiast and special interest segments.Aligned with upper management to secure branded entertainment opportunities and managed national ad sales across networks including Velocity, NBC Sports Network, Sportsman Channel, and Fox Sports Network. Established a vertically integrated media group with management, representing a diverse array ofbroadcast, digital, and sponsorship marketing assets. Partnered with content creators like Al Roker Entertainment for branded entertainment productionand navigated relationships with multiple agencies to develop new business opportunities with firmsincluding PHD, Assembly, ZenithOptimedia, Starcom MediaVest Group, Havas, OMD, Mindshare, andothers.Key Skills: C-Level Communication, New Business Development, Digital/Broadcast Product Sales, Brand Marketing

An independent multi-media company engaged in the development, production, distribution,advertiser sales, & media sponsorship of programming across a diverse spectrum of mediaplatforms.Marketed syndicated & cable TV properties across Trifecta Media, including Broadcast and Cable, to general and direct marketplaces, managed a $10M sales budget, and cultivated relationships with national media buying agencies. Developed new business opportunities by navigating various agency levels, including PHD, Mindshare, Targetcast, RJ Palmer, Wieden & Kennedy, MPG, Karlen Williams Graybill, Optimedia, The Richards Group, Carat, C2 Media, Direct Avenue, Diray, and Lockard & Wechsler Direct.Key Skills: Client Relationship Management, National Account Management, Sales Budget Adherence

TelAmerica (Cadent)Empowering marketers, agencies, operators, and media owners by providing data-drivensolutions that drive the evolution of TV brand advertising through more effective buying andselling strategies.Delivered sales presentations for all TelAmerica Media products, including cable and broadcast unwired networks, serving as a sales consultant in both general and direct response marketplaces; effectively navigated national media buying agencies across the country. Generated new business alliances with key agencies such as RJ Palmer, Starcom Media Vest Group NY, Wieden & Kennedy, MPG, Karlen Williams Graybill, and various Midwest agencies including Starcom, Cramer Krasselt, GSD&M, Doner, Campbell-Ewald, Fallon, and Campbell-Mithun.Key Skills: Sales Consulting, Procurement Stakeholder Relationships, Buyers, Agency Alliances

Comcast Advertising (Now known as NBC Universal)NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate, operating as a subsidiary of Comcast.Account Executive Collaborated with Marketing Solutions Group to boost revenue for General Motors, Nike, and PapaJohns through multi-platform packages during the Tour de France and NHL on Versus. Contributed to the rebranding of Outdoor Life Network to Versus at Comcast, supporting the various phases of growth as evidenced by the following items: Negotiated a multi-year, $1M deal with Nike, leveraging Lance Armstrong's endorsement despiteOutdoor Life Network's limited reach of less than 40 million homes. Aligned with internal teams at Nike's agency and Comcast to create an integrated platform featuring on-site product placement, website exposure, and a TV schedule highlighting the Tour deFrance alongside complementary programming.Key Skills: Sales Consulting, Procurement Stakeholder Relationships, Buyers, Agency Alliances