Robert Malgieri Email & Phone Number

Executes campaigns across a range of digital channels – from email campaigns, to social web marketing and PPC / SEM, to conversion optimization testing – that build constituencies, inspire advocates, and/or raise money.Handles day-to-day communications with clients, serving as a primary relationship lead. Manages campaign schedules.Facilitates brainstorming and strategic planning sessions with clients.Develops marketing deliverables, including preparation of presentations and reports for client meetings, with occasional guidance from the Account Director or Executive Sponsor.Coordinates the development of creative and campaigns (emails, forms, landing pages, etc.) with designers, copywriters, and developers. Collaborates with your Data Analyst to review results, and then use that analysis to inform strategy recommendations.Manages project resourcing, budgets, and timelines.

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington, Dc

Campaign Strategy• Works with Avalon Vice President of Online Fundraising and/or Client Services Vice President and Senior Program Managers on the development of program strategy, budgets, creative direction, and the overall development of online fundraising, advocacy and engagement campaigns as well as search marketing and online advertising campaigns as needed.Overall Campaign Management• Develops and monitors individual campaign schedules.• Coordinates campaign outlines for all campaigns.• Works with client teams to manage copywriters, designers, online service providers and partners for each project, communicating specs, deadlines and cost expectations.• Defines list segmentation and list selection; requests, pulls and approves data as needed.• Creates mailplans and budgets for all campaigns.Creative Development• Schedules and facilitates strategy meeting with client and Avalon to discuss creative strategy for each campaign.• Reviews and edits all copy drafts. Periodically drafts copy. Manages internal Avalon review process.• Coordinates creation of visual and interactive components of online campaigns.• Manages the production and approval process for campaign materials.Production• Maintains regular contact with clients and suppliers regarding program strategy, schedule and execution.• Assists clients in setting up and executing online campaigns, including HTML email and landing page configuration, data segmentation, and testing procedures.• Manages campaign development and approval.• Schedules and attends client meetings, as needed.Budgeting and Analysis• Manages the regular updating of budgets and reports for online projects.• Analyzes data and writes final campaign reports.• Provides recommendations for and analyzes additional reports as needed.

Arlington, Va

• Help plan and execute online marketing and fundraising campaigns in addition to offline fundraising appeals.• Manage paid advertising• Manage all work performed in Convio.• Serve as contact for general public inquiries and donor relations.• Create and analyze analytical reports on email campaigns and online fundraising.• Create and maintain Google Adwords account.• Oversee the sale and distribution of merchandise.• Research and report on new marketing opportunities.• Manage cause-marketing relationships and accounts.

Arlington, Va

• Execute online marketing and fundraising campaigns in addition to offline fundraising appeals.• Create content and email campaigns in Convio.• Serve as contact for general public inquiries and donor relations.• Create analytical reports on email campaigns and online fundraising.• Create and maintain Google Adwords account.• Oversee the sale and distribution of merchandise.• Research and report on new marketing opportunities.• Manage cause-marketing relationships and accounts.