Robert Manel Email & Phone Number

• Actively manage strategic sales and marketing development, dealer contracts, and C-suite relationships.• Direct management and training development of 3 Regional Sales Directors and over 35 Field Territory Managers through various performance management tools including CRM and quarterly performance touchpoints. • Establish and define KPIs to manage growth and measure sales performance including contribution margin, share targets, attach rates, call frequencies, new dealer signings, and category product mix.• On-going evaluation and planning of business needs to optimize staffing and various resource requirements.• Leveraging data to analyze and identify opportunities for improved financial performance.• Manage the development and achievement of annual budgets, forecasts, overhead projections, and sales strategies.• Collaborate with various departments on product development, strategic category management, operational requirements, and developing new distribution and sales channels.• Lead and work in cross-functional teams to ensure all departments are supported and aligned in finding efficiencies to meet customer and organizational goals and objectives. • Active member of the Canadian Senior Leadership Team and advocate for the sales organization.

Canada

• Complete P&L responsibility managing a multi-brand portfolio across a variety of channels including Sleep Country Canada, Hudson’s Bay, and Costco.• Directly accountable for almost one third of Tempur+Sealy’s total annual sales in Canada.• Active category management to develop brand strategies within a variety of channels and price bands.• Provide direction and guidance to a sales force of 40+ helping individuals meet and exceed sales targets and to pave the way for long-term growth and success.• Utilize CRM (Microsoft Dynamics) to manage and track various metrics including: store visitation, slot count, and product portfolio.• Manage profit margins and back-end programs to improve bottom line contribution margins by over 10%• Develop creative and effective promotions that aided in growing Tempur+Sealy share over 30%• Consistently achieve the largest retail footprint and highest balance of share of almost 50% in units and dollars.• Cross-functional leadership working with Finance, Operations, and Marketing to create product differentiation and gain a competitive advantage both within the account, and in the overall market.• Negotiate all wholesale pricing and partnership agreements including co-op, volume rebates, return policies and allowances, payment terms, and floor model discounts.• Reduced returns by 24% through implementing better training and stronger controls.• Directly involved in supply chain demand planning and forecasting to achieve fill rates of over 99% delivered on time.

Toronto, Ontario

• P&L responsibility managing all aspects of Sealy’s business with the largest retailer in the category, Sleep Country Canada.• Managed business for Sealy’s Japanese licensee (Sealy Japan), including merchandising, demand planning, and logistics.• Worked in cross-functional teams with all departments to achieve customized brand specific merchandised programs.• Conceptualized, implemented, and sold-in multi-brand merchandised line structure to hit all retail price bands. • Active sales analysis to forecast raw material requirements to ensure supply chain ran efficiently and on-time.• Relationship management with key internal and external stake holders to effectively advance Sealy business.• Providing direction to 30+ Territory Managers across Canada regarding various sales, promotion, and training initiatives to be executed at store level. • Developed and presented advertising and marketing concepts to retail partners in order to gain share, displace competition, and profitably drive sales.

Toronto, Ontario

• Directly responsible for hiring, training, and developing a team of 15 Territory Managers in Ontario and Manitoba.• Successfully lead the sales team to achieve over 200% growth in an $80M Region.• Lead the strategic push to tactically expand distribution into new channels.• Established key performance indicators to better develop individuals business acumen, and to create greater and more transparent accountability.• Tactically managed a multi-brand portfolio achieving increased slot counts and maximum penetration and sales velocity across all key retail price bands.• Active in succession planning through key hires, and having developed and promoted several direct reports into Management positions.• Responsible for building annual and long range business plans to profitably grow share, and increase revenue and contribution.

Toronto, Canada Area

Ba, Sociology

Post-Graduate Certificate, Marketing Management