Robert Marceda Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

• Project manager on corporate software build out• Strategized with Sales, Programming, Business and Traffic Departments to ascertain needs for better Business reporting and workflow• Worked with the WideOrbit team to build the new software based on the companies needs

New York

• Manage daily supervision and efficiencies of Traffic team for Cumulus’ New York cluster including hiring, training and managing new employees • Oversee operations of WideOrbit Traffic system for NY cluster• Plan, assign, and direct workflow while coaching and mentoring employees and consistently delivering an error free department, permitting organization to meet revenue goals and contractual obligations• Act as liaison and strategize with Advertisers, Agencies, Programming and Sales team to ensure we produce an exceptional campaign for clients• Perform duties of Traffic Manager for WABC-AM, WNSH-FM & WNBM-FM• Oversee input and maintenance of station’s programming and commercial inventory • Compile daily commercial log to allow for greatest value for Advertisers• Maximize commercial inventory to allow for greatest revenue potential for the station• Oversee Continuity Director to ensure advertisers material run as directed and client receives all they contracted for

• Managed daily supervision and efficiencies of entire Traffic team for Emmis’ New York cluster including hiring, training and managing new employees • Oversaw operations of Marketron Traffic system for the entire NY cluster including sales, and traffic• Planned, assigned, and directed workflow while coaching and mentoring employees and consistently delivering an error free department permitting organization to meet revenue goals and contractual obligations• Acted as a liaison and strategize with Advertisers, Agencies, Programming and internal Sales team to ensure we produced an exceptional campaign for our clients• Helped plan, develop, and implement advertising streaming process for entire radio division• Managed digital advertising campaigns for the NY Cluster • Performed duties of Traffic Manager for WQHT-FM

• Oversaw the input and maintenance of station’s programming and commercial inventory • Compiled the daily commercial log to allow for the greatest value for Advertisers• Maximized commercial inventory to allow for the greatest revenue potential for the station• Oversaw the Continuity Director to ensure advertisers material ran as directed and receive all they contracted for• Generated Inventory reports for Sales to track avails and maximize revenue

• Ensured all copy for advertisers ran as ordered and error free• Daily direct dealings with advertisers and advertising agencies to obtain materials needed to produce spots and execute copy rotations• Worked closely with Sales, Production and Programming departments to ensure commercials were produced and ran as ordered• Obtained extensive knowledge of Marketron System