Robert Marshall Email & Phone Number

Chicago, IL, US

London, GB

• I am a Consumer Package Goods (CPG) consultant specializing in measurement and analytics. My mission is to help brands leverage data to become more consumer-centric, targeted, and accurate in their forecasting.
• Team Leader and Cross-functional collaborator
• Analytical Framework Development and Execution
• Consumption-Based Driver Modeling
• Innovation Forecasting and Tracking
• Pricing, Promotion, and Assortment (PPA)

Springdale, AR, US

• Analytics, Insights, and Strategy lead for Retail Jimmy Dean ($3.5B), Retail Bacon ($500MM) and previously Retail Fresh Poultry ($600MM). My role involved developing predictive consumption models (10 total regression.
• Other areas of focus are Price Pack Architecture, Media Mix (MMX), Category Management, and Revenue Growth Management.
• Created KYC’s (Know you Category) trainings and documentation to help Total Tyson better look for white space and measure risk. Also developed and trained Sales on how to measure true distribution, set KPI’s, and.
• C-Level exposure during Mthly/Qtrly/Yrly business tracking material which were also leveraged by the Board of Directors and Investor Relations during Earnings Calls

Springdale, AR, US

• Innovation Analytics Lead: developing and implementing Tyson's Retail innovation process and tool (tool is still in use today for all types of Innovations – disruptive/breakout/sustaining). By leveraging key drivers.
• Set KPI’s and developed BDP’s for Marketers and Sales to better manage their innovations and be more realistic with assumptions when building a forecast or checking the feasibility of P&L.

Springdale, AR, US

• In my role as the Away-From-Home Analytics, Insights and Category Management Lead, I was responsible for supporting a $25B book of business which included both Tyson's Foodservice Prepared Poultry business – supporting.
• Developed Foodservice Strategic Planning framework to provide continuity between Marketing and Finance teams across +30 poultry/prepared categories when delivering our 3-year Strat Plan, AOP and Volume Databases. This.
• Other areas of focus: M&A vetting, Operator white space targeting (Sales), Sales KPI setting, Long-term, Revenue Growth Management (price sensitivities and thresholds), and Item Rationalization

Chicago, IL, US

• Foodservice Category Manager & Analytic Lead:
• Foodservice Analytics lead that brought Kraft to the forefront of Price Pack Architecture and Category Management through my thought leadership and simplified approach. Built out a methodology to better optimize the.
• Responsible for leading our Foodservice advanced market structure efforts focusing on consumers buying behavior (incrementality/substitutability) which allowed us to map out a structure based on how a category is.
• Consumer and Operator based assortment optimization leveraging transferable demand to get to true Foodservice category substitutability and opportunity. Worked with a key distributor within the Salad Dressing and.
• Distributor price modeling - built out linear regressions by segment by product group to help Kraft understand price elasticity/sensitivity for their own products as well as competition. This allowed us to better.
• Facilitated Kraft Growth Channels (Dollar, Drug, CStore, Club) to exceed plan and grew 11% vs YAG (5% organic growth).

New York, NY, US

- Supporting Kraft BU, Sales and Shopper Insights – 5+ years Nielsen experience in total - Walgreens Retail (3 years) and Kraft (2 years). - Had a team of 3 directs (2 Analysts, 1 Manager). While supporting Kraft my team worked alongside Kraft Sales customer teams which include: Kroger, Walmart, Target, Safeway, Supervalu, Publix, Ahold, Sam’s, Costco.

Chicago, Illinois, US

Philadelphia, PA, US

Chicago, Illinois, US