Rob Mayerle Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

MBED is a small but mighty agency that specializes in early to late-stage startups and growing SMBs, helping entrepreneurial dreams come true through full-funnel, omnichannel digital ad campaigns and in-depth data analysis, reporting & creative services ● Manage full-funnel, cross-platform, multi-touch B2B SaaS campaigns to increase demand, lead form submission, demos & sales, providing a seamless omnichannel customer experience● Growth and performance in managed campaigns large motivator in securing $30M+ Series B● Lead strategy and management across multiple online channels for several alternative & private trading firms and real estate investment companies● Lead paid media for a home decor client with 97% growth in revenue for 2023● Manage 1MM+ international e-commerce products with 800%+ ROAS (International Amazon)

San Francisco Bay Area

Helping SMB's grow with search engine marketing (SEM), social media strategy, campaign audits, data analysis, optimizations, and next steps● Weekly Pro Bono work for non-profits in US & Mexico

San Francisco, California, United States

Client-facing, omnichannel media buying to reach target audiences and advertising goals at every step of the customer's journey.

Santa Clara, California

Manage national and international paid & organic digital media campaigns for an award-winning InsurTech startup. Responsible for bringing in 70-75% of total revenue through omnichannel digital marketing execution. Lead planning, strategy, execution, optimization, and reporting:● Paid Media: SEM, GDN, Social Media, Programmatic Display, YouTube, Retargeting- 850% ROAS on Google Ads by utilizing automated bid strategies, understanding the customer persona, landing page testing and data-driven optimizations - 15% Conversion Rate (73% above industry average)- Increased Facebook traffic by 98% by sharing relevant content, engaging imagery, granular audience targeting and a strong call-to-action● Organic Media: SEO, Social Media, Content Strategy, Copywriting - Increased organic Instagram engagement by 841% by actively engaging with the travel community, effective use of hashtags, compelling imagery and implementing a weekly post cadence ● A/B testing - landing page, assets, CTA, bidding, and audience targeting to improve conversion rates and boost ROI● Go-to-Market strategy and execution● Project Management to efficiently streamline projects, meet deadlines and collaborate with colleagues

San Francisco Bay Area

Managed in-house digital marketing campaigns for Google at Mountain View HQ.Led strategy, execution and management of SEM, YouTube, Display, & App campaigns to increase downloads and engagement for Google's Data Studio, Optimize, Google Analytics and Surveys. Exceeded MQL and SQL goals for Google Marketing Platform (formally known as Google Enterprise)● Spearheaded Google's digital rebranding from Enterprise Analytics 360 to Google Marketing Platform on Search, Display and YouTube from start to finish (B2B)● Increased user engagement by 297% by A/B testing creative, CRO, understanding of target audience and leveraging brand● Decreased CPA by 147% by optimizing keywords and match types, testing audience signals, understanding competition and market, and implementing conversion friendly landing pages● Extensive A/B testing to gather better insights into target audience and user experience● Evaluated Google BETA software to improve digital marketing tools and efficiency before rolling out to the public● Consistently exceeded quarterly KPI performance and growth goals ● Managed budget up to $3MM/Month● Presented Google management with bi-weekly account updates and next steps

Greater Minneapolis-St. Paul Area

Managed, mentored, and led a team of search engine marketers. Oversaw strategy and execution of paid search campaign initiatives and day-to-day tasks and optimization delegation to ensure KPI success and exponential growth for clients● Increased the Paid Search department profitability by 56% by exceeding performance metrics which resulted in additional client spend and new initiatives● Pitched and acquired new business that led to 25% growth in new client on-boarding● Developed and managed specialists & associates to help navigate individual career paths and growth within company ● Presented SEM road map to Senior VP; used and approved for Paid Search company Brand Book ● Created department processes to increase fluidity and efficiency in the workplace saving time, resources, and money● Attended cross-department meetings and assisted with other advertising efforts; Programmatic, Out-Of-Home, Radio, TV, Email, Social Media, Display, and Ad Ops● Lead and point of contact for all Walmart Paid Search initiatives within Haworth

Phoenix, Arizona Area

Managed largest Tier 1 book of business with over 35 high-spend accounts averaging $350,000/month. Built, optimized and managed pay-per-click (PPC) campaigns for Google and Bing ads. ● Maintained a record 94% client retention rate. ● Instrumental in the standardization of internal beta software (simlar to Kenshoo); increased efficiency, conversion rate and return on investment (ROI) ● Worked closely with Account and Project Managers to ensure correct and timely campaign set up, activation, performance and reporting● Winner of the “Lever Up” Award for employee excellence and going above and beyond company and client expectations

Phoenix, Arizona Area

Search Engine Marketing Manger● Promoted to Senior Manager in 6 months

Phoenix, Arizona Area

Consulted with clients regarding website development and online presence. Implemented digital marketing strategies to increase clients’ ROI and traffic to website. Consistently exceeded monthly revenue goals.● Dubbed “Office Go-To Guy” regarding competitor initiatives and market trends.

Tempe, Arizona

Promoted from phone sales to spearhead and implement North America's only 3rd party Google Account Manager role. Improved client retention and CSAT scores through innovative SEM strategies and ability to successfully communicate best practices to new Google Ad users during the on-board process● Finished in the top 1% of my class in a 4-week training program conducted by Google, Inc.● Performed live optimizations & Account Management for clients to educate and retain ● Consistently went above and beyond customer service with one the highest average NPS score

Scottsdale, Arizona

Sold ad space for Yelp.com while still in its infancy

Scottsdale, Arizona

Lead a Pilot Program for T-Mobile Business Solutions● Door-to-Door, B2B

Phoenix, Arizona Area

First ever sports intern

Bis, Communications, History

Activities and Societies: Intramural Sports, Volunteering

Education record

Activities and Societies: Varsity Lacrosse, JV Football, Hockey