RDM Communications helps companies differentiate themselves from their peers and achieve market prominence through establishing and articulating clear positioning, effective strategic communications and innovative public affairs activity.Previously headed strategic comms for Marketing magazine’s Direct Agency of the Year, articulating positioning, strengths and capabilities to achieve market differentiation. This was achieved both through traditional and social PR routes but also via input into marketing and new business. Additionally, 13 years experience in heading up political lobbying activity for the group involving extensive work with politicians, government departments and relevant trade associations. Ranked in the top ten “industry networkers“ by Marketing Direct magazine. Started life as a journalist, the highlights in a 15 year career being the launch editor of Precision Marketing magazine and being on the launch team of Media Week .