I wrote the below and asked ChatGPT to make it professional (LOL), but it felt like a PR piece, so here’s the unfiltered version.I’ve always been interested in developing brands… helping them resonate as best I can. The sweet spot for me is the magic that happens when I’m collaborating with incredible people. It's where I draw almost all of my inspiration. The Jack Black brand journey as Brand Director, working closely with the founders (my brother and sister-in-law), stands out as the most impactful. The budgets were always tight, but in the end I think that was a good thing; it pushed me to be creative and I had to create value, otherwise there were no takers. Currently, I’m serving as the Managing Director at The Video Cartel, a full-service production agency in Cape Town. I help lead a small, highly skilled team and the approach is positive. The work is high quality and I’m proud to be part of the team. Recently, I've been on a bit of a mission to figure out how I can help ‘accelerate the shift towards a more sustainable world through storytelling’. I’m very excited to meet interesting people in this space and work it out. For kicks: Hanging out with my two kids; outdoors as much as possible - mountains and ocean. Documenting our escapades. I also love gardening, something I never thought I would say. History:Pre 2007: Surfed, traveled, surfed, worked, surfed… pretty much in that order. 2006 - 2008: Analyst at Carbon Credit Corp (Vancouver, Canada) - basically a ‘drinking-from-the-fire-hose experience’ into the world of sustainability. 2008 - 2009: Founder at Pureplanet - honestly, the idea was ahead of its time2009 - 2015: Founder & Creative Producer at Shoestring Productions - So much fun - got really good at making things happen! 2015 - 2018: Sales Manager & Business Development Manager at Jack Black Brewing - the power of first hand experience. 2018 - 2022: Group Brand Development Director at Jack Black Brewing - a masterclass at building a strong brand.2022 - Present: Managing Director at The Video Cartel
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Managing DirectorVideo Cartel May 2023 - PresentCity Of Cape Town, Western Cape, South Africa -
Director Of Brand DevelopmentThe Video Cartel Oct 2022 - May 2023Cape Town, Western Cape, South Africa
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Group Brand Development DirectorJack Black Brewing Company Jan 2022 - Nov 2022Cape Town, Western Cape, South Africa -
Senior Business Development ManagerJack Black Brewing Company Apr 2018 - Feb 2022Cape Town Area, South AfricaDeveloping and executing strategies that continue to keep Jack Black Beer relevant, authentic, sustainable and at the forefront of the craft beer movement in South Africa
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Key Accounts / National Sales ManagerJack Black Brewing Company Apr 2016 - May 2020Cape Town Area, South AfricaHeading up national sales for Jack Black. Delivering double digit sales growth and strong brand positioning. Developing and executing all sales strategies and working with all departments to ensure company alignment.
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Brand And MarketingSouthfields Hard Seltzer Jan 2021 - Feb 2022Conceptual, development and creative executions on all things Southfields... including business development. Southfields Hard Seltzer is SA’s first craft hard seltzer. The brand celebrates True Freedom with a strong community focus.
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Founding PartnerShoestring Productions Pty Ltd Jan 2009 - Jan 2016Cape Town Area, South AfricaFounder and co-owner of Shoestring Productions. An innovative, new age company specializing in affordable and dynamic video content production, commercials and documentaries. Shoestring Productions works B2B and with Advertising Agencies, to either develop and produce creative or execute from brief. With over 20 years of combined production and advertising experience, Shoestring Productions is able to draw from a large source of freelance skill sets while truly understanding budgets… Show more Founder and co-owner of Shoestring Productions. An innovative, new age company specializing in affordable and dynamic video content production, commercials and documentaries. Shoestring Productions works B2B and with Advertising Agencies, to either develop and produce creative or execute from brief. With over 20 years of combined production and advertising experience, Shoestring Productions is able to draw from a large source of freelance skill sets while truly understanding budgets, deliverables and timelines. Show less
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Co-FounderPure Planet Jan 2008 - Sep 2009Cape Town Area, South AfricaPure Planet is an environmental portal connecting consumers with clean tech solutions for their homes and business. Pure Planet technology analyses a business or individual carbon footprint and automatically matches them with service providers that can reduce their carbon footprint. The underlying promise is that all carbon footprint reduction services are sustainable and centered around a cost saving.
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Business Development ManagerCarbon Credit Corp Dec 2005 - Aug 2008Vancouver, Canada AreaCarbon Credit Corp, a carbon offset and ecosystem services company, provides technology solutions and consulting services.
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Brand ManagerRpm Jan 2003 - Jan 2005London, United KingdomOver 24 years of helping brands walk the talk, we’ve developed unique tools and built diverse teams made up of some of the industry’s finest, to enable us to deliver our four core competencies.BrandDefining brand purposes, brand worlds and brand behavioursShopperDeveloping enhanced shopper experiences that will help brands win in retailInnovationShaping new product experiences through a rapid innovation modelIntegratedCreating integrated… Show more Over 24 years of helping brands walk the talk, we’ve developed unique tools and built diverse teams made up of some of the industry’s finest, to enable us to deliver our four core competencies.BrandDefining brand purposes, brand worlds and brand behavioursShopperDeveloping enhanced shopper experiences that will help brands win in retailInnovationShaping new product experiences through a rapid innovation modelIntegratedCreating integrated experiences that connect with communities of interest and echo in culture Show less
Robert Mcculloch Skills
Frequently Asked Questions about Robert Mcculloch
What company does Robert Mcculloch work for?
Robert Mcculloch works for Video Cartel
What is Robert Mcculloch's role at the current company?
Robert Mcculloch's current role is MD // The Video Cartel.
What skills is Robert Mcculloch known for?
Robert Mcculloch has skills like Management, Sales, Strategic Planning, Marketing, Marketing Strategy, Negotiation.
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1africancleantech.co.za -
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Robert McCulloch
Johannesburg
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