Similar ownership to Tape Services, Inc., company provides simple fundraising programs to schools and PTOs.Asked to assume management of sister company to improve marketing and supervise existing sales staff. Research new product line options and negotiate agreements with new 
vendors. Coordinate and implement all marketing efforts. Set sales goals and incentives for motivated sales team. Negotiate major contracts with key customers. Represent company at regional trade shows and… Show more Similar ownership to Tape Services, Inc., company provides simple fundraising programs to schools and PTOs.Asked to assume management of sister company to improve marketing and supervise existing sales staff. Research new product line options and negotiate agreements with new 
vendors. Coordinate and implement all marketing efforts. Set sales goals and incentives for motivated sales team. Negotiate major contracts with key customers. Represent company at regional trade shows and national industry events. 
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NE-based distributor of professional recordable media products for Sony, Fuji, Panasonic, Maxell and others, to broadcast, production and corporate clients, including ESPN, Disney, WGBH, Woods Hole Oceanographic, Fidelity, etc. As a member of the senior leadership team reporting to the CEO/Owner, led all marketing and communications activities, contributed substantially to business development and overall company operations. Designed customer outreach programs in concert with sales… Show more NE-based distributor of professional recordable media products for Sony, Fuji, Panasonic, Maxell and others, to broadcast, production and corporate clients, including ESPN, Disney, WGBH, Woods Hole Oceanographic, Fidelity, etc. As a member of the senior leadership team reporting to the CEO/Owner, led all marketing and communications activities, contributed substantially to business development and overall company operations. Designed customer outreach programs in concert with sales leadership. Researched new product line options and developed effective branding strategies. Selected, negotiated agreements with and supervised wide variety of vendors. Supervised design and maintenance of company website. Administered CRM, data analysis, social media campaigns and e-commerce strategy (SEO/SMO/SEM/SMM) and implementation. Represented company at regional trade shows and national industry events. 
Designed all presentation and sales materials, including trade show booths, signage, show specials, technical brochures and product sell sheets. Show less

Entertainment company providing DJs, videographers and photographers for wide variety of corporate events and private functions, including weddings, bar and bat mitzvahs, private parties and dance parties. 
As sales and marketing leader, set sales goals and created performance-based system rewarding referrals and sales from employees. Represented company at regional trade shows and national industry events.