Management o Responsible for $2M company-wide budget related to B2B digital marketing, brand, and operations o Manage marketing team with broad responsibilitieso Oversaw the implementation and migration of a new marketing automation platform o Led three 10-month cross-department projects with core stakeholders to launch new ACI website and brandingStrategic Development and Implementation o Developed promotion plan and content strategy for 30+ new financial product launcheso Accelerated organizational data privacy management to align organization with over 232 national policies o Automated the lead management process to generate over 3,200 sourced opportunities in the web channel in 2021, replacing manual process and saving two FTE worth of capacity Channel Oversight o Responsible for the design, development, strategy, implementation, and maintenance of corporate website generating over 25M unique views annually o Coordinated all organic marketing through social channels, including LinkedIn, Twitter, and YouTubeo Designed and manage all outbound email communications, including A/B testing processeso Managed Investor Relations website and generated branding and promotional content for quarterly earnings releases as well as 2022 Wall Street Analyst DayBusiness Operations o Implemented cross-departmental workflow and project management process to support 3,500 organizational campaigns, resulting in the completion of over 17,000 deliverables in three years o Integrated and automated 70+ marketing tools (e.g. Oktopost) into a centralized database in Salesforce allowing for the annual sync of over 300,000 marketing leadso Completed special projects, as needed, for senior leadership to ensure business continuity Analytics and Reporting o Sourced leads and developed an attribution model to track $240M in annual recurring revenue in 2021o Identified and measured key performance metrics for all social, digital, and creative channels