As Director of SEO at Dentalfone, I leverage my digital marketing experience in Local Search, SEO, Paid Search, Social Media, and Web Analytics to increase brand awareness and generate predictable revenue for my clients. An industry expert skilled in local search optimization and local search engine marketing, I began my career in the direct marketing business after earning my Bachelor of Science from the Rochester Institute of Technology. With more than 25 years’ leadership experience in both traditional and high-tech roles, I have worked with such national brands as J. Crew, Orvis, Bloomingdales, Brooks Brothers, Saks Fifth Avenue, RJR Nabisco, Pfizer, Estee Lauder, Culligan, CVS, and Revlon. As an early adopter of local search, I founded Let It Be-Local in 2008. This digital marketing agency provided strategic online solutions for multi-location retail and franchise brands to measure and improve ROI at the local level. Our use of integrated online media encouraged client engagement, increased local search exposure, and improved organic presence. Previously, I was the Northeast Interactive Media Specialist at 15 miles/TMP Directional Marketing, the largest local search firm in North America. In that role, I provided data-driven strategic digital solutions to multi-location retail and franchise brands. In January 2016, I joined Dentalfone. Our team has developed into a full-service SEO group for dentists that is expert at choreographing all the mission-critical components required for any dental practice to achieve optimized local and digital performance. When not working on SEO for dentists, I pursue my other passions. These include boating, offshore fishing, exploring the countryside on the back of a horse, and camping and hiking with the Boy Scouts of America, where I have served in various capacities for over 16 years.