Robert trained as a photographer before working internationally in creative management roles for agencies including Saatchi & Saatchi, JWT, Springer & Jacoby and Scholz & Friends. He helped develop and manage global brands including BMW, Jeep, Volkswagen and Samsung. In 1999, Robert joined Foote Cone Belding where he worked primarily in Asia, leaving the network after eight years as Worldwide Creative Director. In 2007, Robert was hired to setup and run a Dubai-owned boutique agency with offices throughout the Middle East. In 2016, Robert established his own agency in Dubai, Driving Growth, with a core focus on Branding, Integrated Digital, Live Events and PR.