Leads the strategic initiative to transition life insurance sales from a direct mail and call center model to a digital and omni-channel model. Creates the vision for the digital customer experience and implements personalized experience that increase engagement and improve funnel convesion. Is the agile business owner for implementing the the salesforce Audience Studio (DMP) and the re-launch and redesign of www.trustage.com in sitecore 9 with the Azure cloud platform. Integrated the web content management system to the Salesforce CRUM and Marketing Studio to allow omni-channel and re-marketing conversions. Increased online sales by from the online channel by $2.1M in less than a year and doubling revenue YOY. Identified the web as the source of more than 15K calls monthly and $20M annual sales across life, AD&D, auto and home products.Developed new strategies to optimize affiliate marketing with more than 4,000 credit union websites linking to TruStage product pages. Increased SEO results by implementing back-linking, technical and content strategies. Launched new functionality monthly, created an online shopping experience for life insurance products and implemented new tools allowing consumers to easily compare whole vs. term life options. Tested and evaluated new interaction technologies including video chat and conversational interfaces in SMS and voice (Alexa/Google Home). Responsible for the digital VOC results and implemented TrustPilot as a key trust signal within the customer experience. Develops the product road map across the digital eco-system.

Created the Chief of User Experience Design role to bring a new level of leadership and cross-functional partnership within marketing, IT and bio-medical informatics research teams. Led the implementation of a modern responsive UI framework as part of a new content management system installation (SharePoint 2013) for the Marshfield Clinic and associated web properties. Improved SEO of key medical services and worked with Clinicians to develop content. Designed the patient portal allowing access to the Cattails MD electronic health record (EHR). Created an award winning mobile health application for iOS and android (www.hearthealthmobile.info).

Ran the usability testing laboratory for the Marshfield Clinic Research Center. Collaborated with bio-medical informatics researchers to evaluate health IT software. Designed and conducted usability research using a variety of methods from qualitative "talk-aloud" protocols to quantitative analysis using state-of-the-art Tobii eye tracking system. Published research reports and presented finding at national conferences. Created an award winning mobile health application for iOS and android (www.hearthealthmobile.info).

Drive qualitative and quantitative human factors research for the enterprise mobility device line. Collaborate across product and research teams to use research to drive insight into new best-in-class smart phone designs. Provide user insight to industrial designers and executive management. Develop research methods and introduce new research methods to the product team. Develop heuristic tools for software designers and technologist to assess their designs based on product quality research.

Direct redesign of sprint.com website, executing a $5.0M design and usability budget that includes contracts with a leading design firm (Frog Design) and system integration partner (Sapient), and management of additional internal design resources. Review and approve design deliverables – including wireframes, visual designs, interaction architecture, research, and usability testing – which serve as the design deliverables to support agile development for website creation. Oversee all phases of design, from concept to implementation, and leads web governance team in creation of visual style guides, interaction design standards, content guides, accessibility standards, and technical UI implementation standards, policies and guidelines. Meet weekly with executive management.

Led high impact, 30-person team of interaction and visual/graphics designers, as well as usability engineering professionals, managing user interface design experts and applying user-centered design methods across multiple domains, including handset, mobile data applications, wired and wireless web, IVRU, and paper. Created design concepts and roadmap to leverage UI technologies to create a personalized user experience for a next-generation Sprint UI for CDMA devices. Developed handset evaluation program to monitor competitive market trends.

Spearheaded interaction design and user research team that included usability engineers, information architects and QA testers, with targeted focus on mobile devices, the web, and internal applications. Oversaw resource fulfillment for large-scale projects, developed field study research, and distributed questionnaires to assess usability and customer satisfaction with products. Managed all staffing issues, including performance reviews.