Robert Mullins Email & Phone Number

Franklin, Tennessee, Us

As a Product Manager at CarSaver, I'm helping lead the charge in revolutionizing the car buying process by building the industry's first end-to-end online car buying platform. From browsing inventory to selling and financing, we’re making the entire process seamless, transparent, and 100% online from the OEM to the dealer we help power the Nissan Buy@Home experience.I work closely with teams across engineering, design, marketing, and operations to deliver innovative solutions that drive both customer satisfaction and business growth. By leveraging data and user insights, I continuously refine and optimize the platform, ensuring we provide a frictionless experience at every touchpoint.

Huntersville, Nc, Us

Lead Senior Product Manager on a $4+ Billion dollar in revenue B2B eCommerce platform. Currently leading and owning the vision, strategy, and product roadmap for product search & discovery, website analytics (Google Analytics), identity & access management (SSO), and customer check out.Drove the digital transformation efforts for ATD, leading replatform efforts from SAP Commerce on-prem to SAP Commerce Cloud. Positioning ATD as the market leading eCommerce platform in the automotive aftermarket.Clearly defined problem statements, develop business cases, and work with Engineering, Design/UX, Customer Success, Sales, and Product teams to create developer-ready epics, user stories and acceptance criteria, identifying dependencies and aligning on the definition of done with internal and external stakeholders. Oversaw the work across multiple development teams to bring new features and capabilities to production that incrementally improve the User Experience for our eCommerce platform.Led discussions with stakeholders including External Customers, Sales, Design/UX, Marketing, Customer Success, and Engineering to continuously launch new features to improve the User Experience and reduce customer experience pain points. Continuously collaborated with Marketing, Sales, Customer Service, Legal, Security and other cross-functional teams on successful go-to-market and product adoption strategies to drive product adoption and growth.Worked with data science team to establish and benchmark KPI’s and develop measurement strategies to track product success.Led and owned scrum ceremonies and prioritization of work, fostering a team culture of collaboration among Engineering, Design/UX, and Data Science teams.

Huntersville, Nc, Us

Torqata, an American Tire Distributors (ATD) B2B SaaS Startup, is the premier data partner in the auto-aftermarket. We are integrated with ~17,000+ independent retailers, enabling them to more effectively drive better business decisions by harnessing the power of their data.Took a B2B retail SaaS product from 0 to 1. Conceptualizing, prototyping, testing, building and launching a machine learning product focused on forecasting local tire demand by incorporating 3rd party data, point-of-sale data, and localized market data to address localized tire demand for individual tire retailers.Went from 0 to 1 and re-built and redesigned the customer onboarding journey. Transforming it into an immersive and self-guided journey for our customers. Resulting in a 75% decrease in customer outreach to our Customer Success team.Championed the voice of the customer and leading product direction and strategy discussions with End-Users, Engineering, Data Science, UX/Design, Customer Success, Sales, Marketing and Leadership, to build a product roadmap of capabilities and features.Conducted in-depth competitive research and analyzed market trends to inform product decisions, resulting in enhanced product performance.Led Salesforce enhancements in collaboration with the Sales and Customer Success teams, ensuring alignment with their needs and business objectives.Orchestrated and led Agile ceremonies, including sprint planning, daily stand-ups, sprint retrospectives, and backlog grooming, fostering collaboration among Engineering, Design, and Data Science teams.

Detroit, Mi, Us

Joined Rocket Auto, a Rocket Mortgage backed B2C eCommerce start-up, as the first Senior Product Manager, recruited by the Chief Product Officer to take Rocket Auto from 0 to 1. Took RocketAuto.com from an idea to a fully functioning B2C eCommerce marketplace within 6-months. Drove the end-to-end vision, strategy, roadmap, design, and overall product execution of the search results page (SRP) and trade-in page (Sell My Car) on RocketAuto.com, an online B2C eCommerce marketplace.Led the strategy, prioritization, and product roadmap for the inventory, website analytics (Adobe Analytics) and KPI’s, merchandising, search & product discovery, and lead generation, creating a best-in-class shopping experience for auto shoppers.Conceptualized, built and delivered a Mini Vehicle Details Page on the search results page of RocketAuto.com for mobile devices. This industry first feature, enabled customers to view essential vehicle features directly on the search results page, significantly enhancing the mobile browsing and shopping experience.Led A/B testing initiatives, creating prototypes for new experiences to analyze user behavior and assess long-term product viability.Led the development of Go-To-Market plans for new features, collaborating with marketing to create marketing plans, UX Research, and Sales teams to drive product growth and user engagement.Provided coaching and mentorship to Product Managers, contributing to the professional development and growth of our team members.Operated within a continuous delivery and Agile methodology, writing product requirements documents (PRD’s) and fostering an environment conducive to efficient and iterative product development.

Troy, Mi, Us

Orchestrated an industry-leading digital marketing program for Stellantis Dealers, overseeing the execution of the program vision, strategy, and roadmap. Delivered top-tier advertising solutions and products to enhance the digital presence of Stellantis Dealers.Collaborated with the Stellantis Sales team, Analytics, Technology, Google, and Stellantis Digital Agencies. Worked closely with cross-functional teams to develop and execute program adoption strategies and go-to-market plans for paid media strategies.Led the development and innovation of the digital marketing program, ensuring alignment with industry best practices and delivering cutting-edge advertising solutions.

Detroit, Michigan, Us

Spearheaded the product strategy and roadmap for digital trade-in tools at General Motors, playing a key role in shaping the digital landscape for the company.Drove the launch of the first-ever General Motors Dealer choice program, offering General Motors Dealers the flexibility to choose from a variety of trade-in tool partners for their websites.Managed day-to-day product operations in an agile environment, taking ownership of the product roadmap, KPI measurement, insights analysis, and Go-To-Market (GTM) messaging for Dealer digital products.Effectively managed business objectives, contract negotiations, Requests for Quotation (RFQs), go-to-market strategy, and product iterations/enhancements by collaborating with key stakeholders across departments.Demonstrated a comprehensive approach to product ownership, from defining strategic roadmaps to executing on day-to-day operations, ensuring alignment with organizational goals.

Dearborn, Mi, Us

Went from 0 to 1 and successfully launched and managed an integrated retail digital marketing program for Ford of Canada and Ford/Lincoln Dealers. Achievements included significant enhancements in online presence, digital acumen, online reputation, site traffic, lead conversion, and overall sales performance.Pioneered a global-first cross-tier automotive advertising strategy in collaboration with key stakeholders, including Google, OEM agencies, FordDirect, and Ford. This groundbreaking strategy aligned Tier 1 & 2 audience data, empowering Dealers to leverage Ford brand and retail audiences at the Dealer level for paid search, display, and video advertising. The outcome was notable improvements in ad efficiencies and effectiveness, resulting in lower costs per lead/conversion.Standardized, analyzed, and created comprehensive data analytics reports, SLA/KPI reports, program benchmarks/targets, and digital marketing materials. These initiatives significantly contributed to informed decision-making for Ford, Dealers, Digital Agencies, and the Ford sales team.Built out a first of its kind digital analytics dashboard for Ford dealers. For the first time ever, Ford dealer could see all of their digital metrics from paid search, display advertising, social advertising, website, reputation management, leads, and lead close rate, all in one place. Spearheaded the business case for insourcing the MarTech stack and CDP for digital advertising for Ford Dealers.Provided leadership by sharing industry-leading best practices and training newly formed in-house media buying/MarTech and analytics team.Established an innovative initiative as the first OEM to achieve sales matching via last-click attribution down to the agency and advertising campaign level.

Austin, Texas, Us

Successfully oversaw cross-channel digital marketing campaigns from inception to completion, covering research, strategy development, media buying (paid search, display, video, and social advertising campaigns), tracking execution, optimization, and post-launch reviews.Spearheaded forward-thinking, data-driven decisions and recommendations for digital advertising campaigns. Utilized data and analytics to optimize marketing initiatives, ultimately driving increased ROI and retail sales.Analyzed the success of A/B and multivariate testing initiatives, demonstrating a keen understanding of testing methodologies. Wrote and tested compelling ad copy that converted effectively, and consistently conducted multivariate targeting A/B tests to refine advertising campaign strategies

Cleveland, Ohio, Us

Conducted instructor-led, stand-up sales training sessions at over 400 Dealerships, imparting tire training and skills, ensuring Dealers were well-equipped to maximize sales opportunities.Conducted a detailed analysis of service lane retail workflows, identifying areas for improvement in Dealership upsell opportunities and operational flow. Implemented strategic changes to enhance overall efficiency and revenue generation.

Bachelors Of Business Administration, Marketing

Diploma