Board Director, leading and active in client engagement, on-boarding, project strategy, product design specification, innovation of product and process which includes developing our resources and capability.

Abu Dhabi International AirportIn collaboration with Kohn Pedersen Fox London to develop the wayfinding, graphic and construction design of signs for the new Abu Dhabi International Airport Midfield Terminal Complex. The project also also included the graphic design of dual language sign faces as well as the development of a project signage manual.London 2012Working in the team to develop and deliver a range of sign products for the Olympic and Paralympic games, including the construction design of superscale 3D rings for various event locations and the design of secondary wayfinding products to be used throughout the games. Aerospace CityFollowing on from the successful Abu Dhabi Airport project working again with KPF on a ground breaking scheme in Qatar. The scope included the development of a wayfinding signage strategy and family of products and design elements that will work across the 3 build phases of the city, the last of which is in 2032.Bank of Scotland RebrandProduct design of signs to be rolled out across 300 plus high street branches throughout Scotland. I was involved in product design and creation of working drawings as well as implementation of a system for individual site planning/manufacture visuals based on previous experience of similar projects for RBS and Santander.Cumbernauld Town CentreWorking for a local authority leading the design and development of a complete range of sign types to be used to aid wayfinding throughout the entire town centre. The project included initial audit, signage strategy, wayfinding design and planning through to full product design concepts and final manufacture specification.Standard Life RebrandWorking alongside London based brand and advertising agencies leading the development of sign designs based on the new brand that would work across locations throughout the UK and internationally. This also included the development of an in depth signage guideline to assure consistent future implementation.

As Creative Director for this online recruitment business my hands on responsibility ranged from brand naming and identity development to design of the online system and supporting marketing campaign.

Experienced on all aspects of major wayfinding and rebrand projects from initial design concepts to final specification contributing expertly to both the creative and technical side of projects.