Robert Negron Email and Phone Number

Successfully lead the 5th largest Wendy’s Franchisee in the world with $400 million P/L and over 220+ locations in Florida, Tennessee, and Texas/New Mexico.• Lead Operations and Marketing teams’ achieving record revenue growth and improved EBITDA in 2021 while also successfully navigating through turbulent COVID compliance environment.• Opened 8 new build restaurants in 2021 and remodeled 10 existing restaurants.• Won the prestigious 2021 Wendy Award for Best Operator – Multiple Markets.• Redesigned operating district alignment to significantly improve operational efficiency.• Executed market salary analysis, redesigned annual bonus plan, & implemented minimum wage labor law.

Led Finance, Accounting, Treasury, IT, & Risk Management functions for $50+ million P/L preparation & B/S review achieving year over year revenue growth and improved EBITDA each fiscal year. Successfully implemented AmFoods entire acquisition process of its’ first 32 locations purchased directly from YUM! Brands. AmFoods is a KFC and Taco Bell Franchisee operating in the Miami DMA.• Created all functional headquarter departments by hiring/training staff and developing internal process and procedures.• Evaluated and executed financial proposals for M&A targets of multiunit KFC franchisees. • Acted as the key internal legal resource for all Risk Management (lawsuits) and negotiated all corporate contracts.• Budgeted and performed capital/expense review of all Cap-Ex.• Coordinated Treasury funding needs utilizing both short-term and long-term bank financing.• Directly responsible for all credit agreement financial covenant compliance.• Responsible for all GAAP financial reporting and external audits utilizing independent CPA Firm.• Facilitated & approved all tax compliance (federal, state, property, & sales tax) utilizing 3rd party tax firm.

Led and consulted on Sales, Operations, Finance, Legal, HR, IT, & Risk Management. Direct consultant to executive officers and partnership members: President & CFO. Landshore Enterprises provides shoreline erosion restoration on governmental public waterways & private land (primarily championship golf courses) throughout the United States.

Led the Finance and Accounting organizations of the fastest growing international subsidiary of Areas S.A. with $200+ million dollars in revenue and double-digit year over year growth in five consecutive years. Areas USA operates governmental concession agreements primarily on Airports and Highways via private label and franchise agreements (Restaurant Brands include B Grill by BOA, Champps, Ruby Tuesday, Tony Roma’s, Sam & Harry’s, Big Bowl, Wendy’s, KFC, Checkers, Dunkin Doughnuts, Cold Stone Creamery, etc. Retail brands include Reebok, Godiva, Brookstone, Swarovski, Newsweek, etc.). Areas USA operates at airports across the United States including Los Angeles, Chicago, Atlanta, Miami, Orlando, Boston, Newark, D.C., Detroit, Indianapolis, etc. Areas USA exclusively operates all Florida and Maryland Turnpike Plazas.• Led Finance, Accounting, Treasury, IT, & Risk Management teams, $200+ million P/L preparation, B/S review, while achieving double digit year over year revenue growth in five consecutive years.• Operated 100+ franchised and self-branded venues in 10+ states and multiple federal jurisdictions.• Restructured staff: of 5 Directors, 7 Managers, 12 Accountants/Financial Analysts & 14 Associates.• Implemented and consolidated two of the largest turnpike concession contracts in USA history.• Budgeted, approved, and managed all corporate operating and capital expenditures.• Negotiated all contracts and concession agreements. Performed revenue/expense recognition & review.• Prepared and approved all financial proposals for new concession agreements.• Coordinated all Treasury funding needs utilizing both short term and long-term bank financing.• Responsible for all External KPMG Audits, BDO Revenue Audits, IFRS & GAAP financial reporting.• Facilitated & approved all taxes (federal, state, property, & sales tax) utilizing tax firm Crowe Horwath.• Successfully resolved 3-year IRS audit coving domestic operations and international transfer price study.

Led the financial organization of the fastest growing market in the United States with revenues exceeding $600 million and world class EBITDA margins. MetroPCS is a provider and pioneer of unlimited cellular service for a flat rate with no signed contract.• Maintained financial responsibility for largest MetroPCS market. Directly responsible for $600 million in revenue, annual financial budgeting process, and short term & long-term financial sales forecasting.• Directed staff of 22 Finance and Operations team members. Oversaw major department restructure significantly reducing costs while implementing entirely new systems for General Ledger Accounting, Financial Reporting, Electronic Purchasing System, Purchasing Card, Automated Expense Reporting, Customer Billing System, and significant IT upgrades regarding VOIP and CITRIX.• Created and presented annual market financial review to company CEO and President.• Created retail store auction process to an indirect distribution channel while netting $5 million of returned cash on investment.• Developed, maintained, and established system of internal controls to ensure compliance with all Sarbanes-Oxley standards necessary for an IPO. Directed successful annual internal Sarbanes-Oxley Audit & external Deloitte Financial Audits.• Created monthly financial write up/variance analysis and presented to Controller's office.• Executed contracts and represented company in all principal Marketing agreements and Sponsorships.• Preformed all financial contract review and assisted internal counsel with legal review.

Maintained Controllership responsibility for Operations Accounting of the RCCL brand. Directly responsible for $700 million net shipboard revenue, $640 million hotel expense, accounting reserve review, B/S review, etc. Royal Caribbean International is a leader in the Cruise Industry.• Directed staff of 23 Accountants. Oversaw major restructure of Ops Accounting Organization• Extensively involved in RCI Concessionaire Contract Renewal Process via legal negotiation, accounting interpretation, and financial analysis review of Royal Caribbean’s most significant on-board revenue partners (Beauty & Health, On-board Shops, Art, Photo, and Shore Shopping).• Maintained and established system of internal controls to ensure compliance with Sarbanes-Oxley and departmental standards. Directed successful completion of annual internal Sarbanes-Oxley Audit and external KPMG Financial Audits.• Created and presented monthly financial write up/variance analysis to Exec Management / Ops Groups.• Performed HR responsibilities such as Market Salary Analysis, Implementation of New Retention Bonus Plan, and extensive recruitment and hiring of new Accounting staff.• Led the first ever transition to shipboard currency other than the US Dollar and oversaw shipboard accounting on the launch of the then world’s largest cruise ship, Freedom of the Seas

Territory Finance Manager for arguably Motorola’s most significant Latin America Investment, Motorola de Mexico. While serving a two year in-country international assignment, responsible for negotiating financial terms of the customer bid and quote process with the Mexican Government and private industry by analyzing and approving all gross margin proposals to ensure all financial targets were met. Contributed directly to the Mexico Service Center’s first ever yearly profit.Also while at Motorola, provided planning, forecasting, budgeting, reporting, and financial analysis leadership to the Commercial Governmental Industrial Solutions Sector manufacturing facility generating $700M in revenues. Revamped the Cost per Unit Reporting, successfully integrated the business team and factory plan cycles, and successfully oversaw the factory multi-million dollar physical inventory process.

Began career in the Internal Audit department at the University of Illinois. Designed, reported, executed, and implemented the University’s system of internal controls. Areas of focus included NCAA regulations compliance, revenue assurance, and investigative audits.