As the Marketing Director at AWAL, a leading independent music distribution and services company, I oversee the marketing strategy and execution for a diverse roster of artists and labels. With over 10 years of experience in the music and entertainment industry, I have developed a deep understanding of the market trends, consumer behavior, and digital platforms that drive the success of our clients.My core competencies include social media strategies, content creation, customer relationship management (CRM), lifestyle marketing, budget creation / management, digital strategies and project management. I am passionate about creating engaging and authentic campaigns that connect with the fans and showcase the unique voice and vision of each artist. I also excel at building and maintaining strong relationships with internal and external stakeholders, collaborating with cross-functional teams, and delivering results on time and within budget. My goal is to empower and support the independent music community and help them achieve their artistic and commercial potential.