Robert Nelson Email & Phone Number

Halifax, Ns, Ca

Toronto, Ontario, Ca

-Designed, structured and manage newly formed Marketing Operations team for Equifax Canada.-Accountable for Marketing Operations focus areas including campaign production & scheduling, marketing budget management, vendor selection & oversight, leadgen/telequal, marketing automation, nurture programs & processes, analytics & insights-Integration of SalesOps functional roles into the Marketing Operations group-Management of Marketing & Sales techstack and in-Country end user support oversight-Delivering marketing contribution of $50M+ opportunities in sales pipeline per year-Accountable for design and monthly leadership read-outs of multi-level performance scorecards covering inquiry to lead to opportunity volume, lead rejection/conversion stats, direct & influenced opportunity contribution to pipeline - per campaign/project.

Toronto, Ontario, Ca

My team is accountable for managing the conversion of marketing generated leads as well as all general inquiries to actionable sales opportunities. We work closely with all key stakeholders across the business to formalize and continually improve Equifax's demand generation strategy. The team drives the lead evaluation and resolution stages of the lead management process. -Establish and implement lead governance model to promote qualified leads to sales. -Gather and analyze metrics to track entire life-cycle of leads - from Inquiry to Converted/Closed Won or Rejected/Closed Lost stages.-Track successes as well as areas for improvement. -Development of lead scoring guidelines. -Support the implementation of lead segmentation tools to transform our demand generation strategy. -Consult with Market Development Team, Product Management, Marketing and Sales Leaders on planned marketing campaigns and execution strategies. -Most importantly, create alignment between the Sales and Marketing Teams - ensuring clarity of goals & challenges for all parties involved, working together for the ultimate success of the company.

Toronto, Ontario, Ca

This position has overall responsibility for our large $$ value inside sales client relationships, as well as the sales and servicing of all Equifax products. This person is the key contact for the high value/potential high growth clients and is responsible for protecting and growing the revenue stream and maximizing the value of the relationship to Equifax. This includes being the key person responsible for contract negotiations/renegotiations. Managing account's with an average value of $20K-$250K, needs analysis completion with potential high growth accounts, increasing share of wallet with client. Work to transition Equifax into sole or primary provider position.

Toronto, Ontario, Ca

- Supervising and mentoring a team of Account Executives- Develop new Training Material for full suite of Equifax Commercial Solutions. Managing weekly team meetings to review & discuss competitive landscape, internal process improvement recommendations and highlight top sales opportunities in funnel. Weekly tracking of account losses and categorization of loss reasons. Assist in developing counter-offers for reps to use when coming up against the competition. One on one coaching with sales team to review products or internal systems/processes. Handles escalated client situations and issues.

Toronto, Ontario, Ca

The Account Executive retains and increases commercial revenue through Equifax’s existing account base and new business initiatives within the assigned territory selling the full suite of commercial products and services. Maintain regular contact with the client to retain and protect core revenues and handle any servicing issues. Includes troubleshooting any issues and working with internal departments to get resolution for the client. Maintain and update the commercial database by soliciting client trade lines. Escalate or re-direct issues as required.