Responsibilities but not limited toDevelop and implement a comprehensive eCommerce strategy that aligns with the brand's overall business goalsDrive revenue growth by analyzing and optimizing the customer journey, managing the conversion funnel, and implementing effective marketing tacticsCollaborate with marketing team to develop effective campaigns, manage the email marketing program, and maintain social media presenceWork with product development team to ensure website product offerings are optimized, well-merchandised, and are in line with brand guidelinesOversee the management of the eCommerce platform, including UX/UI, technical integrations, payment processing, and shipping logisticsIn partnership with Store Operations, manage customer service inquiries and ensure timely and effective resolution of customer issuesAnalyze data and develop reports on eCommerce KPIs to track progress and identify areas for improvementStay up-to-date with emerging eCommerce trends, best practices and technology innovations, and ensure the brand remains competitive in the online marketplaceLead, coach and manage the eCommerce team to achieve business objectives, maintain high levels of engagement and ensure a positive team culture.

E-Commerce Strategist and Liquidation Asset Management

Serve as a key thought leader of the eCommerce category, bringing industry expertise to the online channel, marketplaces, distributors and retail partners.Set vision and build compelling e-Commerce strategy that defines short term priorities and sets long term goals through clearly defined opportunity areas. Watch industry trends, identify whitespace, and lead initiatives to explore, prioritize, and develop action plans for key opportunities.

Help create more depth in current product lines by either developing new products or redesigning/revamping current products. Define and execute sourcing strategies to support Marketfleet’s product roadmapManage products and Merchandise online platforms ( Amazon, eBay and own retail "shopify")Ability to define business case analysis to support best in class supplier selection.Interact with China office and factory to achieve on time delivery and quality for various products.Collaborate with freight forwarder to schedule and monitor shipments from overseas.Analyze demand trends /forecasts and report findings.Implement contingency plans with Production Planning and Manufacturing when inventory availability commitments are at risk and initiate work-around activities.Help in forecast meetings and assist in on-going management of the Sales & Operations Planning Process.Keeps system information accurate/current, processes PO’s and associated paperworkPrepare requests for quotations (RFQ’s/RFP’s), analyze supplier responses, negotiate pricing and confirm purchase orders within budgetary limitations set forthWork closely with Supply Chain Manager and Sourcing Agents in identifying new sources of supply for finished goods, raw materials and components.Collaborate with Quality Assurance, Supply Chain Manager and Engineering teams to audit and approve suppliers.Knowledeable working in manufacturing environmentPresent information to members of executive leadership team

Maintain and support growth of assigned brands through financial tracking, data management, web development, and vendor relationships. Utilize available resources and tools to manage database data, web site content, and financial goals to ensure growth in brand revenue and maintain appropriate profit margins.

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