Robert Nishiyama

Robert Nishiyama Email and Phone Number

VP of Strategic Planning @ Goodway Group
jenkintown, pennsylvania, united states
Robert Nishiyama's Location
New York City Metropolitan Area, United States
Robert Nishiyama's Contact Details
About Robert Nishiyama

Team leader and collaborator with 20 years of experience in media and communications planning. I have had the pleasure in working across a number of diverse industries with clients including Pernod Ricard, Pfizer, Proctor & Gamble, AB InBev and many others during my career. I am well versed in Analytics, Research, Communications and Media Planning, Digital Strategy and Performance. I take pride in mentoring and leading teams to be successful and I get uneasy with simply maintaining the status quo. I believe that success in anything requires transparency, collaboration and a strong willingness to be open to new ideas.

Robert Nishiyama's Current Company Details
Goodway Group

Goodway Group

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VP of Strategic Planning
jenkintown, pennsylvania, united states
Website:
goodwaygroup.com
Employees:
390
Robert Nishiyama Work Experience Details
  • Goodway Group
    Vp Of Strategic Planning
    Goodway Group Jan 2024 - Present
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  • Beiersdorf
    Director, Integrated Media
    Beiersdorf Dec 2020 - Jan 2024
    Wilton Center, Connecticut, United States
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  • Carat Usa
    Svp Group Director
    Carat Usa Oct 2018 - May 2020
    - Served as SVP Planning Group Director leading Integrated Communications Plan development across all Philips Oral Healthcare, Male Grooming, Mother & Child Care and Kitchen Appliances.
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  • Carat Usa
    Svp Group Director
    Carat Usa Aug 2017 - Sep 2018
    - Served as the Global Lead overseeing the development of US and Global Communications Planning for Reebok. - Led the development of global media and communications guidelines in order to guide local market campaign sufficiency and consistency - Provided ongoing client thought leadership on approaches to balancing Brand and Performance media
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  • Mediacom
    Senior Partner, Group Account Director
    Mediacom Apr 2016 - Jul 2017
    United States
    - Group lead overseeing Budweiser and Michelob Ultra within the ABI portfolio- Managed a 40-member team across Communications Planning, Insights, Digital, Social, Search and Video- Integrated plan development lead of Super Bowl campaigns for both product lines
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  • Carat Usa
    Vp Director, Communications Planning
    Carat Usa Sep 2014 - Apr 2016
    - Served as the Planning lead for the Dannon portfolio of products including Stonyfield and Evian.- Successfully helped shift Dannon toward a heavier digital media mix through a series of ongoing tests and research studies.- Winner of the Internationalist Awards for Innovation in Media (2014) for the #EvianBottleService campaign
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  • Vizeum
    Director, Communications Planning
    Vizeum Jun 2012 - Aug 2014
    New York, Ny
    - Account lead overseeing Planning and Buying for the Pernod Ricard North American & Irish Whiskey portfolio- Guided brand towards increased investment and focus against Paid Search, Social Media, Digital Video and Content Development/Syndication - Collaborated across 8 agency partners in the development of fully integrated plans - Single point of contact and lead for Pernod Ricard in the TV Upfront buying process
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  • Carat Usa
    Associate Communications Planning Director - Gillette
    Carat Usa Nov 2009 - Jun 2012
    New York, Ny
    - Developed launch plans for Gillette Fusion ProGlide (2010) and ProGlide Styler (2012) with both products far exceeding awareness and trial goals. - Constant collaboration with numerous agency partners to bring integrated communication plans to life- Leverage the full ecosystem across Bought, Owned & Earned Media- Winner of 2010 Ad Week Integrated Campaign of the Year $25MM+ Year for Gillette Fusion ProGlide Launch and the 2011 MediaPost Creative Media Awards for Gillette’s World’s Scariest Shave campaign
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  • Carat Usa
    Media Supervisor / Associate Director- Alberto Culver
    Carat Usa Jun 2007 - Oct 2009
    New York, Ny
    - Oversaw day-to-day operations and strategy development for all Alberto Culver product lines including St.Ives, Nexxus and Tresemme - Implemented cohesive strategies across all media channels by working hand-in-hand with internal and external team members- Coordinated with client, planning/buying teams and vendors to create 360 integrated marketing programs such as Nexxus Shear Genius and Project Runway (Tresemme) - Promoted to Associate Director October 2008
  • Carat Usa
    Media Planner / Media Supervisor - Pfizer
    Carat Usa Jul 2004 - Jun 2007
    New York, Ny
    - Planned media for a number of pharmaceutical brands including Celebrex, Aricept, Lyrica, Exubera and Pfizer Corporate- Helped to successfully plan and launch the first 2 minute and 30 second branded TV commercial for a DTC product (Celebrex in 2007)- Acted as the Digital and TV liaison for the Pfizer Pharmaceutical team with main responsibilities of promoting online best practices and being the planning team point person for TV the upfront across all Pfizer brands.- Promoted to Media Supervisor October 2006
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  • Mindshare
    Media Planner
    Mindshare Jun 2003 - Jul 2004
    New York, Ny
    - Planned and maintained media investment activity for Cisco Enterprise, Small Business and Public Sector targets- Coordinated with Digital and Account teams in executing cohesive plans
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  • Hanft Byrne Raboy & Partners
    Media Planner
    Hanft Byrne Raboy & Partners Aug 2001 - Jun 2003
    New York, Ny
    Planned media for Twinlab Vitamins and Hertz.com
  • Lowe Lintas
    Assistant Media Planner
    Lowe Lintas Dec 1999 - Apr 2001
    New York, Ny
    Assistant planner on Dell Computer
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Robert Nishiyama Skills

Integrated Marketing Advertising Media Planning Digital Strategy Strategy Media Strategy Media Buying Digital Marketing Television Digital Media Social Media Marketing Comscore Mobile Marketing Communications Planning Online Advertising New Media Outdoor Advertising Traditional Media Media Research

Robert Nishiyama Education Details

Frequently Asked Questions about Robert Nishiyama

What company does Robert Nishiyama work for?

Robert Nishiyama works for Goodway Group

What is Robert Nishiyama's role at the current company?

Robert Nishiyama's current role is VP of Strategic Planning.

What is Robert Nishiyama's email address?

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What is Robert Nishiyama's direct phone number?

Robert Nishiyama's direct phone number is +120743*****

What schools did Robert Nishiyama attend?

Robert Nishiyama attended Fairfield University.

What skills is Robert Nishiyama known for?

Robert Nishiyama has skills like Integrated Marketing, Advertising, Media Planning, Digital Strategy, Strategy, Media Strategy, Media Buying, Digital Marketing, Television, Digital Media, Social Media Marketing, Comscore.

Who are Robert Nishiyama's colleagues?

Robert Nishiyama's colleagues are Praveen G Unni, Rosalyn Caudle Keels, Jeffery Capone, Katie Bertelson, Carol Niebles, Jessica Griffith, Joseph Devlin.

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