Through the years I've led the work in many industries and disciples of visual design, ranging from logotypes, print, advertising to websites and mobile apps.

I helped modernize and simplify the mobile app experience, while working in cross-functional teams within the SAFe framework. Daily work included concepting and testing new ideas, and to deliver new and improved functionality to help 1.5 million customers save more, greener, and better.

Joined as a founding full-stack designer at a startup aiming to disrupt the car repair industry by making it convenient and honest for everyone. The venture grew from 0 to 200+ employees and expanded to 650+ cities across the US. I led or collaborated on all much of the digital experience design, including the consumer web app, technician platform, booking funnel, style guide, landing pages, user research, and usability testing.

Led the UI and UX for a skin analysis and skincare subscription startup. Produced prototypes, user journeys, flow charts, style guide library, and developed a mobile app, web portal, and landing page. Crafted the white-label UI for Neutrogena, Sephora, Allergan, and Super Pharm, working closely with clients and developers to bring it to life.

Joined a small design team for the MVP launch of a car repair marketplace by Mercedes-Benz and BCG. Through design sprints and agile scrum, we built the web app and established the initial brand identity. Later, I joined RepairSmith full-time to continue refining the product-market fit.

Led the UI/UX for various apps, including a royalty payment app for Warner/Chappell Music, an AR ring try-on app for a diamond company, and an AR treasure hunt. As the principal designer, I led these projects from concept to completion.

Joined a startup exploring the idea of offering down payment loans for apartments with a “pay now or pay later” model. Despite the challenges of becoming a lender and the venture not succeeding, I gained valuable experience in developing and testing an MVP.

As the sole graphic designer, I was responsible for the company’s visual identity, including brand collateral, packaging, floor plans, lookbooks, blog content, social media assets, and the website.

Moved across the Atlantic to continue working with Steve Angello as the sole designer. I created artwork and tour concepts for Steve Angello and Size Records, as well as for other artists. Additionally, I designed graphics for films and produced numerous pitch decks for music videos and campaigns.

Headhunted to join Steve Angello’s (of Swedish House Mafia) multidisciplinary studio, I led and contributed to graphic design and creative marketing across print and digital, including album artwork, tour concepts, and website design. I also worked with brands like Kanon Vodka, producing out-of-home advertising in the US.

While at design school, I interned at an award-winning design studio, assisting with projects for clients like Avicii, Nordea Private Banking, and the interior design for several nightclubs in Stockholm.

My first job, aside from summer lawn mowing, was telemarketing for an insurance company. I later transitioned to in-house testing, where I wrote and executed test cases for policy quoting platforms and reported numerous bugs. This experience proved invaluable when I transitioned into software development years later.

As a teenager, my interest in concert photography grew from attending live shows. To gain pit access, I launched a music webzine. Over the years, I recruited and managed 15+ contributors while handling marketing and daily operations. I wrote interviews and reviews, photographed 100+ concerts, and even designed and hand-coded my first website.