* Global Fashion brand (Wholesale and D2C) an: Payment and order flow optimization in 40 + countries (PSP, LPM, Acquiring).* IVF-Software (HealthTech): Review of Business plan, market analysis and offering. Preparation of IM. * E-Mobility company: Strategic review (MAAS, B2B and B2C), corporate governance, business plan review of FMCG / E-scooter company. Market research trips in California, Germany, France, Spain, and Sweden.* Large American Bank. Subject matter expert in Consumer Finance and Credit solution for Nordic Market (Buy Now - Pay Later). * Add Visits, a digital agency and market leader within SEO/SEM as well as Nordic thought leader in AMP (Accelerated Mobile Page) and PWA (Progressive Web Applications). • Overall strategic oversight and business plan development. • Go-to-market plan for AMP for E-commerce solution.• Rehash of pricing and services, 100% price increase in segment without falling behind in market share.* Interim Commercial Director at Cardskipper, A digitization of membership card integrated in a marketing platform. [B2B SAAS – Consumer facing]• Spearheading Strategy and Business plan formulation. • Setting Sales processes and KPIs.• Establishing operations in UK, Germany, and SEA. Establishing partners and channel sales in each market.

Responsible for Growth agenda in Nordics and Baltics for Webhelp. Leading our initiative in up-sell, cross-sell and new business and marketing. Nordic region has 1.5 bnSEK in turnover and 3500+ Employees.

Light Electric Vehicle Company. Selling E-bike and e-scooters across Europe. Proprietary Battery and BMS, as well as own design. Produciton in Chaina. Business model; D2C and Fleet sales.Raised 100 MEK in Growth Capital

I directed the operations and P&L of a private equity backed BPO company that provides outsourcing and sells integrated technology products for customer service, technical support and call centres, including CX, ticketing (Microsoft 360, Zendesk), l-centre technology (Genesys PureConnect & PureCloud) and chat, mail and AI-based systems. • I ensured sustainable profit margins and EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). I analysed financial data for insights and strategic planning. I executed strategies for sales, account management and marketing to drive new business and revenue growth.• I recruited and managed a staff of 100. and ensured top performance through training, incentives, and analysis to identify and rectify skill-gaps.• I defined and communicated KPIs as liaison with key suppliers and customers.• I successfully transitioned the company from an owner-led business model to corporately governed organization. I established its vision, strategy, mission, and reporting structure to board.• I built an organization that achieved a leading position by emphasizing client responsiveness.• I closed critical deals to gain the business of the Ideal cell-phone company and banks.

I led a comprehensive competitive analysis and developed and executed a business plan for a publicly traded company that operates credit and card payment systems as a financial institute regulated by the Swedish Financial Supervisory Authority. I directed the full sales cycle processes and account management and reoriented strategy from technical to value-added sales.• I chaired steering committees.• I maintained positive relationships with banks, aggregators, merchants, and other stakeholders.• I managed projects related to public stakeholders and government entities.• I launched a disruptive new branded service that grew to YY MSEK revenue within a year, and is now the company core proposition. The product was a white-label SAAS value proposition to provide instant and virtual credit branded as Invoice as a Service to enable consumers to buy now/pay later,• I revitalized existing PSP services including cards, direct payments, and e-wallet• I successfully negotiated a +XX M€ deal for new credit offering with Sweden’s largest ecommerce company.

I oversaw Swedish operations and P&L of a global consultancy organisation . Supervised CFO, HR, and Regional Directors, 5 regional offices.

CFI Group an American consultancy within Customer Asset Management. CFI defines and quantify the issues related to growing the financial value of the Customer Asset, Brand and Employees.Spearheading the business plan development and packaging of a SaaS management reporting solutions, a dynamic multi-channel platform that delivers bespoke Customer satisfaction, Loyalty, Propensity to recommend and Share of Wallet analytics.• P&L and operational responsibility for Monitoring Solution BU Nordics.• Leading early stage execution of all Sales and Marketing for CFI in Nordics.• Responsible for Strategic Partner Programs, Channel Sales and deal flow management.• Represent CFI at industry associations. Board member SMIF.

P&L responsible for units Sales & Marketing and Executive in Nordics. Part of Swedish Management team. Responsible for establishing Michael Page in Sweden, to be a multiple site and 35 people strong consultancy organization, and building the brand to be #1 in Nordic Market.Achievements: Ranked as Top 10 Consultant EMEA (5000 FTE), two times selected at Top Future Leader, and two times as European Top Performer.

NHL is a Contract Manufacturing Organisation and produces healthcare and Functional Food products for the European market.• I managed a joint investment in a new pharma capsule production line at a contract management organization (CMO). I negotiated with suppliers in China, and client in Sweden.• I successfully restructured the supply chain for strategic direct materials by consolidating the number of suppliers, which lowered costs by 35%.• I decreased working capital 40% by executing an inventory reduction program, improving collection of accounts receivable, and increasing credit time from suppliers.