Robert Nowak Email & Phone Number

Woodbridge Township, Nj, Us

New York, New York, Us

I have joined Zeta Global as a result of Zeta's acquisition of the Sizmek DSP business.

New York, Ny, Us

• Managed and built partnerships with premium publishers and SSPs globally.• Struck new PMP deals based on customer needs, expectations, and build packaging of new and interesting deals/tent-poles that Sizmek buyers can utilize globally.• Worked with publishers to understand inventory monetization strategies to determine opportunities for better inventory access, unique products, and ad placements.• Created, maintained, and revised current Private Marketplace deals on the DSP including pricing/floors• Worked with the global Sales teams on Deals strategy, proposals and RFPs, including trainings with Sales and new hires to educate them on programmatic best practices• Supported a global sales team crafting PMP proposals working with a cross-functional team of company stakeholders (Sales, Product Marketing, Operations, Revenue Operations, etc) to drive indirect revenue growth (Connected TV, Rich Media)• Served as an expert and evangelist on key PMP business trends, best practices, and ad technologies to proactively communicate with executive team and educate sales force and develop strategic programmatic products, feature improvements, and roadmap• Analyzed inventory and pricing requirements on an ad hoc basis to deliver timely reports/metrics that drive business decisions• Built daily, weekly reports with data analysis and recommendations for internal and external teams.• Supported operations team to troubleshot PMP buying inefficiencies and advertising under-performance • Helped measure advertising performance, revenue, other business metrics associated with PMP’s.•. Dove into customer PMP strategies to influence and recommend new opportunities that drive towards customer KPI.

Atlanta, Georgia, Us

• Bought and traded digital ads through Demand Side Platform (TTD)• Gathered creatives, media plans, key performance indications (KPI) to ensure proper and on timecampaign launch• Optimized campaigns towards KPI (CTR, VCR, Viewability, CTR)• Analyzed PMP deals for delivery, margins and performance• Analyzed reports from DSP (The Trade Desk), Ad Servers (DCM, Flashtalking, Sizmek), Brand Safety Vendors (IAS, DV, Moat)• Created and sent weekly/monthly reports to the clients and account executives• Participated in internal RFP meetings• Participated in client campaign kick-off calls to outline ad tracking requirements and deliverables• Participated in campaign wrap up meetings providing campaign insights to the account executives and the clients.• Troubleshot creative and pixel issues• Troubleshot discrepancy issues between 1st party and 3rd party data• Reported bugs to the DSP partners• Suggested UI and system improvements

Clarkston, Mi, Us

• Trafficked creative and set up programmatic display, video, mobile across The Trade Desk, Tube Mogul • Troubleshot discrepancies, creatives, pixel fires • Interviewed candidates for the Ad Ops roles • Proposed implementation of more efficient procedures and tools to help scale up the operations

Redwood City, Ca, Us

• Set up complex pivotal display, video, mobile, Facebook campaigns across multiple platforms• Optimized pacing towards full delivery of the campaign’s flight• Created, troubleshot pixels (java, image, universal, parameterized)• Trafficked, troubleshoot display, video, mobile, Facebook creatives (site served, 3rd party served)• Participated in Campaign Reviews with the Account Management and Analytics teams• Monitored, regulated RTB margins, discrepancies (Brand Safety)• Troubleshot under delivering campaigns (pixels, tags, HTML5 creative, SSL compliance, discrepancies, targeting restrictions, margins etc.)• Processed campaign revisions• Recommended optimal pre-launch campaign setup for successful delivery• Recommended new procedures, UI improvements, fixes

• Produced and directed conferences and interviews for CUNY TV, Baruch College, The Donald and Paula Smith Family Foundation, Carnegie Council, The National Arts Club• Managed A/V crew• Live multi-camera switching

Sunnyvale, Ca, Us

• Setup, launched and troubleshot display campaigns across Genome Platform (ATS and Right Media Exchange, Yahoo Ad Manager Plus)• Setup, launched and troubleshot video campaigns across Brightroll and Adap.tv platforms• Managed and administrated Insertion Orders • Troubleshot, resolved potential issues while monitoring campaign and publisher performance• Maintained accurate advertising campaign files• Created screenshots following campaign launch• Worked closely with Account Managers, Business Development, and Data Operations to understand client needs and collect all necessary campaign assets• Provided excellent and prompt customer service to resolve any issues• Implemented, troubleshot SSL-compliant tags • Trained Yahoo ad ops teams in the following ad platforms: ATS, Adap and Brightroll

Sunnyvale, Ca, Us

* Supported team of Account Managers and Sales Executives* Interacted with internal as well as external clients* Trafficked and managed of online advertising campaigns* Monitored delivery of campaign from beginning to end* Reviewed and authenticated contract information into a database* Obtained creative materials from advertisers (rich media, video, flash, 3rd party tags, jpgs etc)* Troubleshoot HTML code, Flash, Video creative* Coordinated the scheduling and launching of advertising campaigns* Monitored delivery status* Maintained and revise the order, including campaign optimizations and scheduling changes

St. Louis, Missouri, Us

• Worked on architectural lighting projects• Performed order entry in SAP• Created purchase orders• Provided order acknowledgements• Created submittals “per plans and specs” or “as equal”• Coordinated fixture packages and gear releases• Expedited shipments• Attended project meetings• Performed value engineering• Updated shipping schedules to customers• Addressed change orders with suppliers and customers• Performed Returned Goods process

New Windsor, New York, Us

• Worked on entertainment lighting system integration• Determined project needs based upon plans/specs• Prepared cost estimates / BOM • Obtained quotes from PRG suppliers • Attended project meetings• Addressed change orders with suppliers and customers• Prepared bid proposals “per plans and specs”• Generated invoicing • Built and maintained client and vendor relationship