Vice President, Global Sales/Marketing & General Manager, Americas
Milwaukee, Wi, Us
$1B Revenue, 25% of Company Associates, 4 Manufacturing plants• Resultso $75M in competitive share gain o $1.8M – Inside Sales growth using AI Analyticso +500bps – 2-year increase in Total Associate Engagement o +850bps improvement of EBITDA % of Net Sales in Americas P&Lo +480bps - GP % of Net sales improvement in Americas P&Lo 6% - annual cost savings while delivering +14pt NPS• Accomplishments:•End-to-end alignment of all company functions to drive focus to Win Big! Delivered company strategic and operating plan growth while maintaining core business at market rates.•Digitally integrated sales, customer care and marketing through CRM, MAP, Ecommerce and BI.•Established Continuous improvement and Associate Engagement program at Brazil manufacturing plant.•Stratified team by industry and customer type, placing highest emphasis on largest customers and opportunities, leveraging ecommerce and inside sales to ensure coverage for core smaller customers. •Gained share during Covid lockdown due to proactive transition of sellers to virtual as part of digital transformation strategy. 100% virtual within 1 mo.•Leveraged BI and Salesforce analytics to track real-time factory Covid shutdowns, automatically adjusting daily forecasts of funnel, orders, and revenue.•Implemented predictive quote follow up model leveraging data scientist and Salesforce analytics to determine specific actions to close highest probability deals.•Created and implemented digital e-tailer sales strategy to proactively tap online buying trend and ensure exceptional customer experience•Decreased Customer Care costs by $5M and increased NPS from 18% to 32% through process definition, continuous improvement, automation, and Best-Cost region deployment.•Accelerated speed to scale through Centers of Excellence in India and Mexico for expansion of Digital Marketing, eCommerce, and Customer Care capabilities.•Self-funded all commercial investments through headcount productivity