Robert Ortega Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

• Integral member of the Sales Leadership Group, contributing to sales strategy and policy development.• Developed and executed the commercial sales strategy across Australia and New Zealand, with a focus on key segments and customer expansion.• Successfully defended and maintained National Key Accounts, ensuring customer loyalty and recruitment. Key accounts include Coles, KMart, Global Retail, The Just Group and Accent Group.• Spearheaded efforts to penetrate the Social Housing segment, coordinating with stakeholders.• Actively participated in the Employee Value Proposition Committee.

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Bangkok, Thailand

Melbourne, Australia

Perth, Australia

•Manage sales force to ensure achievement of sales targets and strategic goals. •Implement marketing programs, including new product introductions as means of expanding business coverage. •Pursue specification among core consumers, including developers, builders, government, architects, designers, and their related associations. •Maintain and develop trade relations to facilitate widened distribution.

Philippines

•Negotiate pricing and terms with core raw materials suppliers. •Plan for effective management of raw material purchases. •Identify key opportunities for savings in materials, freight and transport.•Asian export sales team management.

Philippines

•Included Domestic Project Sales, Asian exports and Marketing portfolio. •Established the project sales penetration strategy, identifying business development focus areas and manning requirements. •Hired relevant team players, developed scorecard/ KPIs, and emphasized effective technical and sales training as pillars for successful implementation. •Developed market segmentation through a database with related homebuilder program.

Philippines

Key Responsibilities: Export•Responsible for Asian Export Marketing and Sales of fiber cement building products. •Managed an international sales force and distribution networks across the Asian continent. Involved two direct reports and over twenty distributors.•Evolved exports to increase profitability through SKU rationalization and core market development, including Japan, China, Korea, and the Middle East.Key Responsibilities: Marketing•Concurrently Head of Marketing in the domestic Philippine market. •Devising programs that would increase volumes and improve profitability within a near-capacity plant situation. •Developed the company’s first through the line campaign in support of a new product brand launch for Hardiflex Fascia boards. •Managed a marketing strategy and marketing services team. Involved four direct reports with over five advertising and marketing support agencies.

Myanmar

General Manager, MyanmarPromoted August 2003. •Established the sales and marketing function responsible for a 650 acre premium real estate development in Yangon, including over 2,000 property units with segmented dwelling portfolio, Gary Player design golf club, commercial and shopping center, sports and country club, international school, and a central arena. •Managed team responsible for new product development, advertising, sales, training, and service delivery. •Responsible for the entity's profit and loss budget whilst ensuring operational efficiency.Group Marketing and Sales Director, MyanmarHired January 2003. •Marketing and sales program development for the establishment of Yangon's first private supplied power company, catering to an entire industrial zone and estate, including the Pun Hlaing International Hospital (joint venture with Thailand's Bumungrad Hospital), the Gary Player Pun Hlaing Golf Club, and the estate residences, each worth approximately $500,000 apiece.

Philippines, United Kingdom, Singapore, Myanmar

Developed and implemented marketing programs for the launch of Lucky Strike in the Philippines coinciding with the company's re-emergence to the country. Unique super premium entry strategy involving the introduction of club culture to the Philippines with events involving the UK's The Ministry of Sound. Introduced unique HORECA channel integrating lifestyle imagery with distribution.Part of global marketing team integrating the Rothamnas of Pall Mall brands with BAT's post-merger. Focus on segmentation, research, and portfolio anaylsis.Re-located to Singapore to drive new BAT brand portfolio within the South East Asian region. Required influencing skills to drive global/ regional marketing initiatives to the portfolio development of end-markets.Promoted to Head of Brands in Myanmar, combining the portfolios with the merger completion within the end-market. Led a combined marketing team to evaluate and implement the brand directions, advertising agency alignment, and brand marketing operations.

Philippines

Led the brand marketing team to maintain dominance of the consumer healthcare market. Focused on enhancing product pipeline delivery and defended leading market positions for global brands including Visine, Ben-Gay, and Combantrin.

Philippines

Hired as management trainee out of University. Introduced to brand and sales functions involving product launches for Vaseline and Lifebuoy lines. Required full range of product development involvement intra-company with research, packaging, pricing, promotions, production, sales, media and distribution, in the development of the brand launch plans.Sales training involved stints doing physical selling for a specified region handling multiple channels.

Bachelor Of Science (Bs), Business Administration

High School, Scholia Honor Society