Direction of cross functional teams to research, design and develop scalable patterns, reusable components and features in the next generation of CDK products.- Applying systems level perspective to ALL CDK product teams, ensuring that patterns are reused and iterated on and followed.- Responsible for Accessibility, brand reflection and consistency within products.- Early rapid prototyping for POC/Alpha rollout of solutions and technologies including ML, AI & Search.- R&D of new product offerings for the evolving auto dealer and sales market.- Continuous iteration of Figma & REACT design system and components using atomic design principles.- Providing expansive documentation on details and usage of design system.- Building relationships with Development and Product leaders.- Managing cross functional team of developers and UX architects including both local and near shore agencies and contractors.

Served as UX lead / product designer on several features and functions within the logged in user journey and account experience. I created UX artifacts and specifications to implementation teams locally and offshore leading a broad cross functional group on a project basis. I also focused on helping define the product designer role as the bank modernizes and transforms the user experience and roles and responsibilities within in a large corporate ecosystem. - Created high fidelity prototypes and wireframes for new features within logged in experience- Defined and performed usability research.- Ensure UCD process is followed in dynamic and fast moving environment.- Contribution to master design system.- Represented UX interests in daily agile scrums. - Mentored jr. Product Designers in best practices and processes.

Led a brand in emerging industry for developing persona in new and rapidly evolving market. Leveraged UCD principles and methodologies, including user research, to direct cross-functional and distributed team in company’s branding, design, research, and messaging. Oversaw visual and written language spanning across design systems for trade show identity / sales and product collateral, app styling / messaging, video and user journeys.- Created visual brand and content for marketing and product demonstrations.- Led UX research to define and prioritize bugs and administered recommendations and features in BitGo product.- Shaped brand and company by working with CEO and down on visualizing and articulating company values and paradigms for pitch decks. - Built department of sometimes up to ten-plus people from 80% freelance and globally distributed team.- Managed budget of $1,000,000. - Brought 15% increase to leads on website.- Responsible for content strategy within marketing and improved IA and messaging in product.- Devised demo environment for product.- Built external website, standardized messaging, and created content strategy + content for start-up.- Created scalable design system to be rolled out across the company.- Designed trade show and business system for BitGo materials and internal presentations.

Defined and communicated UX vision and strategy. Led day-to-day management, budgeting, and daily operations of department. Managed IA, Accessibility, UX: Research, Personalization, and Localization in EMEA, AMER, and APAC regions. Oversaw UX research and strategy with team of four. - Guided R&D in creating new offers for marketing and event management and registration.- Worked with VP executive level to create solutions based on data and user insights.- Lead research to discover opportunities for insight and features.- Created UX framework and content ecosystem contributing to Salesforce design system.- Architected redesign of all support sites including: events, long form content / marketing, support signon / up demo.- Standardized / Optimized international event site creation +350k registration + store & checkout.- Managed Budget of $1,000,000-$2,000,000.

Established and instituted department’s design systems, libraries, processes, and prototyping standards, while team redesigned and re-platformed all Salesforce properties outside of product. Led research, internationalization, localization, prototyping, and operations for research and events.- Developed prototypes for internationalization efforts and usability testing.- Design System increased efficiency 50% decreasing time of redesign.- Managed four cross-functional team of direct reports.- Architected redesign of all external sites.- Managed budgeting and operations of UX team.- Created, Staffed and trained international usability test program.

Provided best practices in the disciplines of information architecture, navigation design, interface and interaction design, rapid prototyping, and usability research / testing. Created department systems and processes. Generated basis for design systems for the redesign of Salesforce.com. Brought Guerrilla research methodology to website.- Defined information architecture for Salesforce.com.- Defined new sign-in sign-up flow for Salesforce products.- Created V1 of department design systems and pattern library.

Redeveloped marketing property to give stakeholders ability to populate and maintain wide range of pages and content in CMS, including development taxonomy and content creation process and methodology.- Redesign increased lead flow and search engine presence.- Developed technical requirements to be solicited to internal stakeholders.- Led team to redevelop site in six months.- Created documentation to ensure long-term project success.

- Created wireframes and flows to communicate interaction and design concepts. - Conducted heuristic evaluations, user research, and information architecture for user accounts, checkout, and shopping cart on Peets.com

- Defined requirements for student information systems as part of a comprehensive learning platform for delivery as white-label SaaS solution for any university.- Conducted UX research, persona development, medium fidelity wireframes, and prototypes to solicit / evangelize business and interaction requirements.- Delivered a unified user profile with multiple roles to be used across all platforms.- Performed due diligence, conceived and market-validated product concepts, managed the product roadmap, and built business cases.- Lead the on and offshore tech teams and provided guidance on business requirements- Validate efficacy of the higher education solutions and quantify learning outcomes- Delivered a self-service deployment console for data center and public cloud application releases

- Contributed to, Instituted and implemented UI Design library system and kit for designers and developers.- Developed learning platform, generating high-fidelity prototypes, IA, and wireframes while adhering to UCD and universal design principles. - Established accessibility standards and set up discipline as tenant and internal department in products and content of UOP.-Produced production level front end code for the classroom and social network sections of the product offerings.

Brand and Marketing full stack for small business including: Pilot and alpha concept explorations with early-stage products and development of prototypes to final implementation, CMS, SEO, PPC and Marketing campaign managent.

Development of websites for clients including Charming Shoppes, Lane Bryant, Uggs Australia, Teva, Deckers Outdoor, Rockford Fosgate, All Solutions Consulting and CBS . Delivery of CMS, Shopping Cart, HTML, .js, CSS, and accessibility.