Robert Ouellette Email & Phone Number

Johnstown, OH, US

• Direct and manage the creative design, ideation and strategies for BigLots Marketing. This would include the design for all print and digital channels: in-store signing, seasonal specialty catalogs, direct mail.
• Responsible for the photography direction and planning for all internal and external photo shoots.
• Collaborated with all levels of an organization to achieve all business financial goals, while driving profits.
• Managed a staff of senior designers, design contractors, copywriters, and, in-house photographers.
• Worked with external agency partners to produce overarching branding campaigns.
• Communicated and worked closely with all internal and external marketing channels to maximize strategies and solutions for advertising planning, community marketing, social media, PR communications, in-store marketing.

Hudson, OH, US

• Direct the creative design and marketing strategies for Jo-Ann stores. This would include in-store signing and design, trend specialty catalogs both print and digital formats, direct mail and newspaper insert program.
• Manage a $2.5M design and photo budget for external photo studios and design agencies.
• Put in place design team, both internal and external, to support the continued growth of Jo-Ann in-store marketing initiatives.
• Oversee all vendor relationships for external photography studios and design agencies.
• Manage a twenty member staff of senior art directors, designers and photographers.
• Communicate and work closely with all internal channels to maximize marketing solutions for: Advertising Planning, Community Marketing, Social Media, PR Communications, In-Store Marketing, Inspiration, Product.

• Responsible for the administration of a $5M advertising budget.
• Oversaw the creative design of catalogs, direct mail, signing, broadcast and ROP.
• Directed the photography for all on figure fashion, home fashion and tabletop product.
• Oversaw the total operation of the creative department, including the training and development of a ten member staff. This included art directors, designers, copywriters and signing personnel.
• Work with printers negotiating the bidding process for direct mail and in-store signing material.

• Provided creative direction for all outside advertising agencies and freelance designers.
• Responsible for overseeing the design and execution of weekly circular programs.
• Directed the photography for all on figure fashion, home fashion and tabletop product.
• Developed up-front creative strategies and concepts, including in-store promotions and signing.
• Worked on various broadcast production projects for major campaigns.
• Produced the visual presentation for the highly successful 84 page Hills Toy Catalog.