Robert Luckett Email & Phone Number

Melville, New York

Promoted to provide leadership and governance for PR strategic planning and media relations for all Canon B2B and B2C camera and video products and solutions. Ensure alignment with Canon EMEA global initiatives and coordinate and support diverse projects and programs. • Architect and execute the strategic PR and communications vision. Develop executive-tailored messaging documents and media relations content. • Serve as a general corporate spokesperson and provide strategic advisement and coaching to LOB and senior leaders and partner with PR executive leadership as needed.• Lead meetings with marketing and sales groups, and partner with internal teams and senior leadership to build cohesive plans and executions for outsized impact and deeper storytelling. • Proactively analyze and assess internal and external risks and provide immediate communication strategies for rapid crisis response and reputation protection.• Collect and analyze data, including internal metrics and market trends. Develop quarterly reports for Canon's Executive Team, offering a detailed overview of departmental activities and providing insights on trends and opportunities. • Provide oversight and guidance for two external PR agencies and mentor and coach junior team members, fostering their professional growth within the Canon PR team.Key Contributions:• Spearheaded media relations activities and logistics for major trade shows (NAB 2018-2023, CES 2022-2023) and press conferences.• Conceptualized and implemented a product loan program, achieving 97% convergence to coverage, and garnering approximately 125 reviews annually from 2012 to 2023.• Played a key role on a Canon PR team that generated over 37 billion media impressions in 2023, contributing significantly to the company's positive image ratings.

Melville, New York

Led impactful media training sessions, offering on-site coaching and strategic media engagement counsel to executives, product spokespeople, and technical specialists.• Proactively secured media opportunities, cultivating enduring relationships to fortify existing media connections and fostering a positive public image through adept external communications.• Contributed to the sponsorship team by providing valuable insights on potential brand and corporate social responsibility opportunities, reinforcing the organization's commitment to impactful partnerships.• Led successful creation and execution of messaging, NDA events, and communication plans for highly confidential product launches.• Developed social media content for Canon corporate Facebook, Twitter, and LinkedIn pages to enhance brand awareness and meet company strategic goals.

Melville, New York

Facilitated PR strategic planning and media relations for B2C camera, video, and printer solutions, collaborating with executives, management, and supervisors. Orchestrated diverse interview opportunities, spanning print, broadcast, and in-person formats, showcasing key figures, product spokespeople, and technical specialists.• Produced impactful media events at trade shows and diverse venues, showcasing company innovation and engaging audiences.• Crafted compelling press releases, bylines, case studies, and media alerts, driving brand resonance and editorial interest.• Monitored, evaluated, and reported on press coverage, contributing content for internal newsletters, and enhancing corporate communication.• Fostered pivotal relationships with influential media outlets and analysts, strategically advancing key business objectives.• Responsively managed Canon's PR inbox, ensuring timely and effective communications with press inquiries for enhanced brand image.

Greater New York City Area

Greater New York City Area