Robert Pachler work email
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Robert Pachler personal email
Entrepreneurial marketing, innovation and 1st generation sustainability expert with an exceptional track-record throughout the whole supply chain incl. change management projects on a European scale (agile). Proven track record in leading formal and informal teams in matrix and family run organisations. In depth technology understanding combined with applying latest AI tools (Cooperation with Microsoft at ANDRITZ) to streamline marketing & innovation efforts.Built up and managed global MKT departments at MONDI, PRINZHORN Group and ANDRITZ.Currently elevating GLOCK's most prominent AND GLOBAL No. 1 core business in terms of Marketing and Communication. Founder and inventor of paper based printed trolleys. (www.go-trolley.com). Member of the Cercle Investor Relations Austria (CIRA) organisation.International exposure through professional roles in Düsseldorf, London, Madrid and Zurich. Built & managed efficient, decentralised teams out of lean, cost-conscious headquarters. Trusted by CEO’s and management in leading change, driving action and delivering results.Selected highlights:AI supported Marketing & sustanability leadership of a European 2,3 B€ B2B business.+15 years leading interdisciplinary teams with up to +60 heads; talent development of junior & senior marketers; leading team leaders.Purpose and positioning development based on sustainability goals for billion Euro companies, strongly anchored in market insights and customer-centricity. Driving brand implementation, ESG issues and change in figure-driven businesses.10+ merger-integration and change-projects on a European scale.Building digital strategies and ecosystems driving revenue growth + cost saving with online end-to-end customer journeys.Working in versatile environments: global multinationals with matrix structures, mid-cap family companies, and in private equity environment.Contact: +43 664 4568675 | r.pachler@go-trolley.com
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Global Marketing DirectorGlock GmbhVienna, Austria -
Global Marketing DirectorGlock Gmbh Nov 2024 - PresentFerlach, Kärnten, At -
Inventor, Founder, Managing DirectorGo-Trolley Jun 2005 - Presento Invention, launch & new business development of a new ECO friendly packaging, logistics & marketing tool (printed trolleys made from corrugated paper – www.go-trolley.com)o New Business development & IKAM for two business segments with international blue-chip clients like HEINEKEN, WMF, KELLYs, COCA COLA, REWEo Various Sales, Marketing and Innovation consulting’s for external companies to drive sustainable new business growth e.g. for www.upn.at to sell pharmaceutical & beauty products & test kits to pharmacies and drug stores in DACH incl. web shop setup -
Global Marketing & Communications Director Pulp & Paper; Sustainability/Csr LeadAndritz Aug 2022 - Nov 2024Graz, Styria, Ato Leading the 360-degree digital and offline marketing transformation of Andritz’s most sustainable, fibre-based business unit with 12.000 employees and 4 bn turnover o Spearheading the change process towards a fully integrated marketing setup deeply rooted in business strategy and latest digital technology (exclusive cooperation with MICROSOFT on usage of AI in MARKETING)o Bringing the SUSTAINABILITY reporting & communication up to speed with latest legislation developments (CSRD, CBT, CSDDD, NFRD) to best serve customers’ needso Driving the cooperation btw. marketing, product development & sales to closely work on joint sales targets o Implementing means of KPI driven performance marketing to better track results (sales leads) in product marketing campaigns o Building up & leading a matrix coms-excellence-team in the company headquarters in Graz plus 60 indirect reports around the globe o Driving the cultural change within ANDRITZ via lateral-thinking and agile workflow management in close cooperation with top management and HR o Full global budget responsibility incl. budget-planning, alignment and supervision -
Prinzhorn Group - Head Of Group Marketing & Communication, Sustainability/Csr LeadPrinzhorn Group Apr 2016 - Jul 2022Vienna, Wien, Ato 1st marketing director of Prinzhorn GROUP; designing & building up the ESG and marketing strategy of Prinzhorn Group with its three divisions ( Hamburger CONTAINERBOARD/PAPER, Hamburger RECYCLING, Dunapack PACKAGING) down to product level. o Introducing and developing Group wide SUSTAINABILITY/CSR reporting & communication incl. sust report.o Leading/supporting divisional sales activities in two of the three Divisions (DP, HCB)o Acting as press-spokesperson on CEO (Cord Prinzhorn) & operations level; leading key coms projects for green-field and plant extensions; won public opinion polls o Group PURPOSE development anchored in market insights & customer-centricity o Definition, implementation & driving forward: Omni-channel digital strategy (+75% traffic) for websites; social media, intranet Group wide EMPLOYER BRANDING strategy & communicationo Leading the group crisis communications on topics e.g. Covid-19, plant-accidentso Achieved 35% agency cost reduction by minimising the number of external agencies e.g. from 16 web-agencies to one; digital GDPR lead.o Change-communications of PH Group/Holding into an AGILE organisationo Building up & leading a matrix marketing-excellence-team of three people in headquarters and 35 indirect reports in local operationso Full budget responsibility -
Director Key Account & Product Management, Marketing Lead (Prinzhorn Group - Company Was Sold Later)Brigl & Bergmeister Gmbh Nov 2011 - Sep 2013Niklasdorf, Styria, AtGroup marketing, IKAM and sustainability responsibility - two paper mills (former part of PRINZHORN GROUP): Research, strategy, budgeting, communicationsFull product management responsibility of the sustainable B&B product portfolio incl. innovationAccount director for selected global FMCG IKAMs based in CH Introduced new incentive sceme to drive sales up by 25%Introduction of new packaging papers for food packagiging (Flexpack)Leading two marketing managers, one key account manager and 2 technical expertsCreation of int. back-selling events with key customers e.g. “int. label conference” or “tandem academy” -
Innovation DirectorAmcor Apr 2005 - Nov 2009Zurich, ChLeading the innovation and pre-print process for european cigarette packaging production Streamlining a team in three locations (CH, RUS, PL) with a total headcount of 60Introduction of new laquer based tacktile surfaces for cigarette packagingCreation of a structured ideation process and an in-house design agency service (IDS) -
Group Marketing & Communications DirectorMondi Group Nov 2000 - Jan 2005Vienna, Ato 1st marketing director of new MONDI group. Building up of a decentralised and product focussed MKT organisation from scratch; established corporate design and brand strategy - still in in place in 2022!o Leading the global re-branding process internally and externally of Mondi Packaging and Neusiedler into new the MONDI groupo Managing vital, group wide communications projects e.g. innovation platform, M&Ao Organisation of lead exhibitions in European capitals e.g. Paris or Düsseldorfo Ranked in Austria’s top 15 B2B corporate communications directors with direct lead to CEO (Veit Sorger) -
Head Of Brand PlanningJ. Walter Thompson Worldwide Dec 1999 - Oct 2000New York, Ny, UsRepositioning the market leader in whisky from in the world’s biggest whisky market. Strategic brand consulting forglobal FMCG brands based on extensive consumer market research analysis -
Strategic Brand PlannerLintas Dec 1997 - Nov 1999Leading the European brand team for washing powder & cleaning products of UNILEVER in all issues reg. branding & consumer insight & research;- Heavy involvement in new product development with regards to product benefits, design and packaging.- Leading the European brand team in all issues regarding branding and consumer insight.- Extensive market research (qualitatively/quantitatively) across Europe to identify relevant consumer needs.- Creation and execution of branding workshops.- Extensive creative process management.- SWOT Analysis & Management of Unilever product portfolio.- Member of the account planning group UK. -
Junior Brand PlannerDdb Mar 1995 - Dec 1997New York, Ny, UsBranding strategy and consumer research for SONY and the most famous german car brand, VW; launch of new VW Passat into Europe
Robert Pachler Skills
Robert Pachler Education Details
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Wu (Vienna University Of Economics And Business)Hr
Frequently Asked Questions about Robert Pachler
What company does Robert Pachler work for?
Robert Pachler works for Glock Gmbh
What is Robert Pachler's role at the current company?
Robert Pachler's current role is Global Marketing Director.
What is Robert Pachler's email address?
Robert Pachler's email address is r.****@****ddy.com
What schools did Robert Pachler attend?
Robert Pachler attended Wu (Vienna University Of Economics And Business).
What skills is Robert Pachler known for?
Robert Pachler has skills like Business Strategy, Marketing, Strategy, New Business Development, Marketing Strategy, Marketing Management, Business Development, Brand Development, Product Development, Strategic Planning, Sales Management, International Sales.
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