Robert Panger Email & Phone Number

Minneapolis, Mn, Us

• Co-employed by MONO and Assembly Global, helping to establish media @ MONO, powered by Assembly• Bringing media expertise to bear for MONO's clients, with responsibilities ranging from full service media strategy and execution to media consultation on creative-only accounts• Helping bridge the gap between Media and Creative, from improvements to operations and process to big ideas and innovation

Minneapolis, Mn, Us

• Head of Target Paid Social team, with oversight of all Marketing-funded paid social campaigns, totaling over $100M and representing all funnel objectives• Develop, communicate, and lead execution of enterprise paid social strategy and roadmap• Work directly with social platform partners, such as Facebook and Snapchat, as well as social API partners to develop and grow Target's social channel capabilities • Manage team goals and work directly with team members on personal and career development• Helped lead social transformation project in 2023 and will work cross-functionally to implement in 2024• Developed a new funding model for the social channel in 2021 and 2022, collaborating with stakeholders across Target on the development and implementation in 2022• Led the in-housing of enterprise paid social in 2021, translating work of 13 agency resources to seven Target resources, delivering cost savings to Target of $3M annually• Helped lead the in-housing of vendor-funded social in 2018 and 2019, including standing up a social activation practice in Target’s India office

Minneapolis, Mn, Us

• Developed Always-On Social program in 2014, Target’s first-ever social direct response program, responsible for driving traffic and sales to Target digital properties• Executed many first-to-market tests with platforms, including Twitter’s first advertiser database match in 2013, Facebook’s Dynamic Product Ad alpha in 2014, and many more• Managed social marketing workflow from strategy to tactical, execution and reporting for all Target categories, including Hardlines, Corporate Branding, and Licensing• Responsible for development of paid social reporting best practices and processes• Managed relationships with social third party developers and several social platforms• Communicated content feedback and leverage past insights to inform future content needs for social

Minneapolis, Mn, Us

• Developed and managed Target's paid social media strategy for all categories• Collaborated with brand category managers and the social business strategy team to develop paid social media strategies that help deliver on business objectives• Utilized industry research and campaign analysis to inform ongoing media optimizations• Analyzed and reported social campaign insights to BCM and Media Strategy partners• Managed relationships with social third parties and platforms in order to better serve Target's needs in the social space• Developed and evolved social campaign planning, execution and reporting processes across all categories

Toronto, Ontario, Ca

• Oversaw media strategy, planning and execution for Marriott Rewards® Premier Credit Card from Chase across all media, including digital, print and OOH• Managed the Chase Marriott team, assigning responsibilities while managing career growth • Instituted streamlined digital reporting process that was delivered weekly to the client and included analysis of post-click and post-view funnel metrics across placements, creative and unit sizes• Executed Aimia’s first trading desk and helped reduce online CPA almost 90% in the first month alone

• Oversaw digital planning, buying and activation for Frontier Communications, Red Baron, Bon Appétit, Syngenta, Eaton, Fiserv and the MN Department of Public Safety• Helped develop first iteration of Compass Point’s programmatic trading desk, which eventually became what is now called Odin and is still in use today• Helped develop digital planning workflow to streamline and standardize digital planning and finance processes• Managed and trained multiple brand teams, with responsibility for 5-6 direct reports at all times

• Developed and executed strategic media plans across all media for National City, Nature Valley, Johnsonville, Allianz, Pactiv and Schwan’s in both consumer and trade media• Produced client presentations, competitive spending analyses, POVs, buy specifications and other planning documents• Helped plan Media Week’s 2010 Media Plan of the Year, OOH $10MM-$25MM, for Johnsonville

New York, Ny, Us

• Promoted album releases and live shows using OOH, online and POS promotions• Organized listening parties and campus events to promote album releases• Secured band interviews for press and radio in the Madison and Milwaukee area