Robert Perry Email and Phone Number
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I am a senior marketing communications leader who builds and leads high-performing teams that deliver breakthrough strategies and initiatives proven to increase visibility, differentiation, and reputation. I also am a hands-on practitioner, regularly engaging with reporters and influencers, while offering business partners insight-driven communications counsel. I began my career as a news intern with the Erie (Pa.) Times News and was a freelance sports reporter for the Tampa Bay Times. I then helped build global visibility for the Ironman Triathlon as Events/Brand Public Relations Director. Following a career pivot to the biopharmaceutical/life sciences industry, I performed in significant communications roles with GSK and Bristol Myers Squibb. Since 2022, I've been the Managing Director of LIFESCIZE Communications. A corporate brand identity project I led in 2023 for the environmental technology firm CORMETECH received top honors for brand design from the respected industry trade organization Graphics Design USA.
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Corporate Communications LeadIntercept PharmaceuticalsPhiladelphia, Pa, Us
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Managing DirectorLifescize Communications Sep 2022 - PresentManaging Director for communications consultancy primarily serving the life sciences and environmental technology sectors. • Corporate brand identity transformation, from low visibility to emerging leadership status• Investor-facing promotion and positioning strategy and execution•Reputation and crisis communications management • Award-winning corporate brand visibility campaigns • Thought leadership platforms for senior leaders that yield conference speaking opportunities and earned media placements • Full development of corporate websites and omnichannel communications initiatives
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Senior Director/Lead, U.S. Regional Communications & Community EngagementBristol-Myers Squibb Jan 2020 - Apr 2022Lawrence Township, Nj, UsHeaded five-member team that significantly increased BMS visibility and reputation in communities across the U.S. following the company’s acquisition and integration of the well-known biotech company Celgene. • Developed/executed high-impact earned and paid media strategy supporting regional talent attraction and industry-leading health-equity commitments. Work unfolded against backdrop of COVID workplace disruption.• Increased positive regional media coverage in important Biopharma R&D locations, including Boston/Cambridge, Seattle, San Francisco Bay Area, and San Diego. • In New Jersey, implemented a cost-effective omnichannel storytelling approach to highlight company and employee community involvement, which led to NJBiz.com naming BMS its 2021 Corporate Citizen of the Year. -
Director/Lead, U.S. Commercial Communications, 2018 - 2020Bristol-Myers Squibb Dec 2018 - Dec 2020Lawrence Township, Nj, UsBuilt a high performing team and led Communications for Bristol Myers Squibb’s U.S. Commercial Business, which generates two-thirds of the company’s global sales revenues.• Designed a new U.S. Commercial Communications team structure following the acquisition of Celgene; brought together a 10-member team, including six new hires. • Co-created the new company’s first-ever global employee philanthropic event, which attracted participation from thousands of employees and led to more than $2 million in donations to select charities. • Oversaw an award-winning cancer survivorship initiative, and played a major support role in the unveiling of BMS’ U.S. health-equity advocacy organization sponsorships, a key part of the company’s groundbreaking $300 million investment to accelerate its health equity and diversity/inclusion efforts.
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Director/Lead, Global Communications, Innovative Medicines Business UnitBristol-Myers Squibb Feb 2016 - Dec 2018Lawrence Township, Nj, UsLed global communications for a business unit that generated half of Bristol Myers Squibb's worldwide sales. • Created innovative multichannel content strategies that captured leading share of voice in competitive biopharma therapeutic categories including Cardiology and Immunology. • Initiated a communications strategy highlighting differentiated real-world evidence that played a prominent role in Eliquis becoming the No.1 Cardiology brand in the U.S. and around the globe.
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Director, Worldwide Communications, Virology PortfolioBristol-Myers Squibb Jan 2015 - Feb 2016Lawrence Township, Nj, UsHeaded global communications for Bristol Myers Squibb's presence in Virology; this included helping launch a Hepatitis C medicine that global public health authorities credit with curing more than one million people.• Coordinated complex internal communications and change management activities surrounding the divestiture of Bristol Myers Squibb's HIV Business Unit to ViiV Healthcare.
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Director, U.S. CommunicationsGlaxosmithkline Jan 2011 - Jan 2015Brentford, Middlesex, GbDirected U.S. Communications for GSK’s Vaccines and Oncology business units.• Led U.S. Vaccines media strategy and engagement and was the primary communications partner for Dr. Leonard Friedland, GSK’s well-known Vice President of Public Health.• Managed internal and external communications tied to the announcement of a biodefense and pandemic preparedness collaboration between GSK, The U.S. Biomedical Advanced Research and Development Authority (BARDA), and Texas A&M University. • Oversaw issues management strategy for FDA product approvals, FDA Advisory Committee meetings, and product safety/supply challenges. -
Senior Manager, U.S. CommunicationsGlaxosmithkline Jan 2006 - Jan 2011Brentford, Middlesex, GbPlanned and executed communication strategies for Cardiovascular and Urology business units; known for developing large-scale public relations initiatives that supported the portfolio business and enhanced GSK's corporate reputation. • Created a communications program for a GSK-sponsored men’s health initiative with the PGA Tour. • Established a men's prostate-cancer screening initiative with Stand Up To Cancer, as well as the American Urological Association in collaboration with the NFL Hall of Fame. • Developed a prostate-cancer screening awareness campaign that featured actor Ted Danson and ESPN’s Dick Vitale and Michael Wilbon.
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Executive Therapeutic Specialty RepresentativeGlaxosmithkline Jul 2001 - Jan 2005Brentford, Middlesex, GbFostered trusted relationships with cardiologists, endocrinologists, and urologists and worked with key physician opinion leaders to increase awareness and appropriate use of GSK medicines in community healthcare settings.
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Executive DirectorIronman Health & Sports Training Institute Jul 1998 - Jun 2001Developed corporate brand identity, coordinated marketing communications, and ran operations for sports medicine retail clinic that specialized in corporate-executive health coaching, and personal fitness training.
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Director Of Public RelationsIronman Triathlon Corporation Jun 1991 - May 1998Created and led a global public relations program that helped the Ironman Triathlon achieve worldwide fame.
Robert Perry Skills
Robert Perry Education Details
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Pennwest EdinboroEnglish Composition With Minor In Journalism
Frequently Asked Questions about Robert Perry
What company does Robert Perry work for?
Robert Perry works for Intercept Pharmaceuticals
What is Robert Perry's role at the current company?
Robert Perry's current role is Corporate Communications Lead.
What is Robert Perry's email address?
Robert Perry's email address is ro****@****bms.com
What is Robert Perry's direct phone number?
Robert Perry's direct phone number is +140749*****
What schools did Robert Perry attend?
Robert Perry attended Pennwest Edinboro.
What skills is Robert Perry known for?
Robert Perry has skills like Media Relations, Strategic Communications, Pharmaceutical Industry, Marketing Communications, Strategic Planning, Public Relations, Corporate Communications, Social Media, Management, Sales, Strategy, Sponsorship.
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