Robert Perry Email & Phone Number

Philadelphia, PA, US

• Managing Director for communications consultancy primarily serving the life sciences and environmental technology sectors.
• Corporate brand identity transformation, from low visibility to emerging leadership status
• Investor-facing promotion and positioning strategy and execution
• Reputation and crisis communications management
• Award-winning corporate brand visibility campaigns
• Thought leadership platforms for senior leaders that yield conference speaking opportunities and earned media placements

Lawrence Township, NJ, US

• Headed five-member team that significantly increased BMS visibility and reputation in communities across the U.S. following the company’s acquisition and integration of the well-known biotech company Celgene.
• Developed/executed high-impact earned and paid media strategy supporting regional talent attraction and industry-leading health-equity commitments. Work unfolded against backdrop of COVID workplace disruption.
• Increased positive regional media coverage in important Biopharma R&D locations, including Boston/Cambridge, Seattle, San Francisco Bay Area, and San Diego.
• In New Jersey, implemented a cost-effective omnichannel storytelling approach to highlight company and employee community involvement, which led to NJBiz.com naming BMS its 2021 Corporate Citizen of the Year.

Lawrence Township, NJ, US

• Built a high performing team and led Communications for Bristol Myers Squibb’s U.S. Commercial Business, which generates two-thirds of the company’s global sales revenues.
• Designed a new U.S. Commercial Communications team structure following the acquisition of Celgene; brought together a 10-member team, including six new hires.
• Co-created the new company’s first-ever global employee philanthropic event, which attracted participation from thousands of employees and led to more than $2 million in donations to select charities.
• Oversaw an award-winning cancer survivorship initiative, and played a major support role in the unveiling of BMS’ U.S. health-equity advocacy organization sponsorships, a key part of the company’s groundbreaking $300.

Lawrence Township, NJ, US

• Led global communications for a business unit that generated half of Bristol Myers Squibb's worldwide sales.
• Created innovative multichannel content strategies that captured leading share of voice in competitive biopharma therapeutic categories including Cardiology and Immunology.
• Initiated a communications strategy highlighting differentiated real-world evidence that played a prominent role in Eliquis becoming the No.1 Cardiology brand in the U.S. and around the globe.

Lawrence Township, NJ, US

• Headed global communications for Bristol Myers Squibb's presence in Virology; this included helping launch a Hepatitis C medicine that global public health authorities credit with curing more than one million people.
• Coordinated complex internal communications and change management activities surrounding the divestiture of Bristol Myers Squibb's HIV Business Unit to ViiV Healthcare.

Brentford, Middlesex, GB

• Directed U.S. Communications for GSK’s Vaccines and Oncology business units.
• Led U.S. Vaccines media strategy and engagement and was the primary communications partner for Dr. Leonard Friedland, GSK’s well-known Vice President of Public Health.
• Managed internal and external communications tied to the announcement of a biodefense and pandemic preparedness collaboration between GSK, The U.S. Biomedical Advanced Research and Development Authority (BARDA), and.
• Oversaw issues management strategy for FDA product approvals, FDA Advisory Committee meetings, and product safety/supply challenges.

Brentford, Middlesex, GB

• Planned and executed communication strategies for Cardiovascular and Urology business units; known for developing large-scale public relations initiatives that supported the portfolio business and enhanced GSK's.
• Created a communications program for a GSK-sponsored men’s health initiative with the PGA Tour.
• Established a men's prostate-cancer screening initiative with Stand Up To Cancer, as well as the American Urological Association in collaboration with the NFL Hall of Fame.
• Developed a prostate-cancer screening awareness campaign that featured actor Ted Danson and ESPN’s Dick Vitale and Michael Wilbon.

Brentford, Middlesex, GB

Fostered trusted relationships with cardiologists, endocrinologists, and urologists and worked with key physician opinion leaders to increase awareness and appropriate use of GSK medicines in community healthcare settings.

Developed corporate brand identity, coordinated marketing communications, and ran operations for sports medicine retail clinic that specialized in corporate-executive health coaching, and personal fitness training.

Created and led a global public relations program that helped the Ironman Triathlon achieve worldwide fame.