Robert Picking Email & Phone Number

Melbourne, Victoria, Australia

Responsible for the development and delivery of marketing and communication strategy that drives enquiry, conversion and growth of business revenue.Relationship-building and external stakeholder management skills (including joint venture partners, builder partners, community organisations and key suppliers) that deliver an integrated marketing approach.Execution of all community communications. Management of end-to-end customer experience via website, email, digital, social… Show more Responsible for the development and delivery of marketing and communication strategy that drives enquiry, conversion and growth of business revenue.Relationship-building and external stakeholder management skills (including joint venture partners, builder partners, community organisations and key suppliers) that deliver an integrated marketing approach.Execution of all community communications. Management of end-to-end customer experience via website, email, digital, social, video, print, out-of-home, and general marketing collateral.Weekly, monthly and quarterly reporting with an emphasis on conversion optimisation. Sound understanding of digital advertising and ongoing data analysis to support optimisation. Management and delivery of multiple LAM budgets including media buy.Identification of PR opportunities and content creation that fosters community engagement.Management of multiple social media accounts.Event management and event promotion, including local community activations. Show less

Melbourne, Australia

Supporting the marketing manager and development teams to deliver bespoke branding, marketing and communication strategies for individual residential developments within Development Victoria’s portfolio. Ownership of digital and social marketing channels to deliver enquiry and sales requirements. Assisting acquisitions team to conduct market research.

Melbourne, Australia

Reporting to the Spotlight Marketing Manager, I was responsible for the creation and execution of end-to-end marketing strategy across the New Zealand, Malaysia and Singapore markets. This involves the development of a national integrated marketing strategy, international media buy, creative execution, public relations, budgeting and reporting. The internal marketing team I managed ensured that the delivery of communication campaigns supported the Spotlight brand, drove business revenue… Show more Reporting to the Spotlight Marketing Manager, I was responsible for the creation and execution of end-to-end marketing strategy across the New Zealand, Malaysia and Singapore markets. This involves the development of a national integrated marketing strategy, international media buy, creative execution, public relations, budgeting and reporting. The internal marketing team I managed ensured that the delivery of communication campaigns supported the Spotlight brand, drove business revenue and supported the store-expansion strategy. Show less

Melbourne, Australia

Reporting to the Spotlight Marketing Manager, I am responsible for the creation and delivery of Local Area Marketing strategy, and execution across 127+ Spotlight stores in Australia, New Zealand, Singapore & Malaysia.Ensuring synergy with the national marketing strategy and national media activity, I’m responsible for all new store openings, renovations and expansions. By evaluating regional performances, I identify and develop strategies and tactics to drive business growth in… Show more Reporting to the Spotlight Marketing Manager, I am responsible for the creation and delivery of Local Area Marketing strategy, and execution across 127+ Spotlight stores in Australia, New Zealand, Singapore & Malaysia.Ensuring synergy with the national marketing strategy and national media activity, I’m responsible for all new store openings, renovations and expansions. By evaluating regional performances, I identify and develop strategies and tactics to drive business growth in localised and targeted markets.I am also responsible for new brand creation, IP protection, packaging and brand equity. Show less

Melbourne, Australia